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Essays 331 - 360

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Analysis of a Speech by Barbara Jordan

In seven pages this essay analyzes Jordan's speech while chairperson of the Commission on Immigration Reform and presents major pa...

Jacqueline Kennedy Onassis and Her Courage Under Camera Fire

reporters and the endless questions she found herself facing, we saw her become surrounded with an air of intriguing mystery as sh...

Comparative Analysis of Tabloid and Broadsheet Reporting

In five pages this paper discusses how murder cases are covered in terms of style and perspective by The Sun tabloid and quality p...

Robert A. Hackett's News and Dissent The Press and Politics of Peace in Canada

An overview of Robert A. Hackett's News and Dissent The Press and Politics of Peace in Canada is presented in five pages. Four ...

1900 to 1945 British Media

party, it would be fair to say that the majority of the published content was somewhat biased, and designed to elicit support for ...

The Media and Failing to Live Up to Citizen Expectations

In fifteen pages this paper assesses whether or not the media and the press supply correct and unbiased information to the citizen...

Martin Friedland's 'The Death of Old Man Rice'

This 4 pages essay discusses issues including the role of the press and how they play an important role in Rice's murder as well a...

Beyond Popular Cloning Myths

(Cullis 145). That is to say that the clone is an exact duplicate -- all the way down to the unique DNA molecules -- of the plant...

Comparative Analysis of the Internet and the Penny Press

This paper consists of ten pages and contrasts and compares the Internet and the penny press in terms of uses from technological a...