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In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

In seven pages a synopsis on this book about political issues as depicted by the media is presented. There are no other sources l...

In sixteen pages this research paper charges the media with compromising its position with manipulating the public trust by reinfo...

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

The New York Times coverage of the Tet Offensive in articles from January 31 to February 7, 1968 is analyzed in seven pages. Nin...

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

and the Executive Branch for the worse. To support his arguments, Liebovich offers a discussion of the relationship between these...

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

assess the coverage and whether or not it is favourable they will be coded. The coding will have three options, where the constitu...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

landed and took over the island of Thule, which was the main location of the British Antarctic Survey Unit. However, the triggerin...

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...