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Essays 91 - 120

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Dell Case Study

sales activities this is needed to create and build in existing competitive advantages which have been eroded,. It should also be ...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Macro Economic Influences on New Car Sales 2002 - 2006

disposable income that is available, lessening the spending power. For businesses there is a duel effect, they may find that they ...

Analysis and Strategy Development for Harley-Davidson

through the harsh economic difficulties that are coming, as a result of the credit crunch, as well as help it to gain market share...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

A Sales Presentation Sample

This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...

A Case Study of the Harley-Davidson Motor Company

signs of weakness go by unnoticed, according to Michael Millman of Salomon Smith Barney. He maintains that the firm holds a backl...

Marketing EZ Clean

In a paper consisting of five pages marketing a paint roller cleaner that is easy to use is examined through a one week product de...

An Article on Sales Achievement Reviewed

In one page the article entitled 'Ensuring Excellent Selling' that appeared in Sales and Marketing Management in which techniques ...

Tourism Service Questions

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

aficionados. 3. Arrange for an Outside Trainer to Develop and Administer a Training Program Some distributors of consumer e...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Third Cycle Investment Recommendation for Aquine

chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Harley-Davidson Organizational Strategy

Harley did not change that attitude but they did take necessary strategic steps to gain a competitive advantage in todays market. ...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Upgrading Riordan Manufacturing's Working Information

production and procurement of raw materials also should assist the company in planning for the future. Riordan currently has mark...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...