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JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...

There is a strength in the way that the goods sold are renewed, with new flavours and blend developed, such as for holidays or spe...

nuts and bolts of I.T., or is a cursory knowledge sufficient? In part, the answer lies in management ideology. Do managers need to...

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

rents have increased the company has not found any major increases in costs, if they had then the money to pay for the increased r...

their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...

future proofing as a viable method of assuring continued growth. Indeed, IT managers must look forward and plan for changes that a...

Foods was acquired in 1990 and in 1991 the firm mergers with Golden Valley Microwave Foods, retaining the ConAgra name (ConAgra Fo...

put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

company appear to have a brand image and benefit from branding, as seen with some of the Cadbury and Hershey brands, for others it...

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

to leadership, isnt all that different - as mentioned above, a leadership brand differentiates the leader from others, gives him o...

universal, global one. Long before the globalization trend that has now become so familiar was ever conceived, it was Cokes polic...