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Essays 331 - 360

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

TiVo: Creating A Need

for exploiting opportunities while avoiding internal weaknesses, becoming more likely to gain competitive advantages. The followi...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Product Operations Management and Services Operations Management

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Madagascar Resort Pricing, Placement, and Promotion

companies will find them appealing and want to sell them in the brouchers. For this we need to look to similar establishment and h...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Gulf States' Soccer League Planning

countries, which is also a motivation for the undertaking of such a project. The second aspect is then how this can be planned and...

Global Marketing Strategy

In two pages this paper discusses global marketing strategy and what should be considered when creating one. Two sources are cite...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

Tylenol Tainting Incidents and the Survival of Johnson and Johnson

In five pages this paper discusses how through successful marketing Johnson and Johnson was able to weather the storms created by ...

Government Intervention's Role and Externalities

that payment cannot be extracted from the benefited parties or compensation enforced on behalf of the injured parties" (Pigou and ...

A New Business Marketing Plan

vice president of marketing may know a great deal about selling, because he had been promoted up from the sales route for example,...

Creating Brand Name Recognition

name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Literature Review

in that industry prior to the innovation (Enrico and Alessandro, 2007). The authors use Hewlett-Packard and the digital camera ind...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...