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Essays 61 - 90

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Strategies Starbucks May Learn From

also help this will support the firm sales in the long term. The difficult economic conditions have impacted on many firms. Anoth...

The Management Of Working Capital And The Strategic Potential

The paper is written as a reflective document, looking at the way the concept of working capital can be studied, and had may be ap...

The Potential Value of the Yahoo and Microsoft Merger

Tait, 2010). However, globally it is estimated at only 67% (Tennent, 2009). Therefore, it was deemed suitable that a merger was a...

Motivations for the Merger Between Exxon and Mobile

an oversupply situation as a result in the economic decline seen in the Asia-Pacific region (Nakamura, 1999, p17). This was placin...

Question Five in a Reebok Analysis

In ten pages this paper examines Reebok International's weaknesses and strategic implementation problems....

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

Can A Sense Of National Unity Be Constructed Through Cultural Policy?

even simply a shared feeling of community which is aided by a common enemy. The increased fragmentation that has been seen today ...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Silent and Shadow Accounts and Tesco

still an internal publication and may suffer from the same bias. It shadow accounts have the potential of addressing the asymmetry...

Share Prices and Book Values

patents, copyrights and human capital. The intangible assets are difficult to assess and are rarely included in any accounts, so a...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

Los Angeles's Western Atlas International and EVA

In thirty pages this paper considers Economic Value Added concepts and then they are related to Western Atlas International's stat...

Measuring Value in Publicly Owned Organizations

This creates the need for accountability in the way the funds are used (Barker, 1999). It has been argued by many that the most a...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Porter's 5 Forces Analysis & Value Chain - Retail Industry

companies. 3. Substitutes Products. Is it possible for a substitute product to capture the market? While it is always possible tha...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

What Is Quick Response Manufacturing and How Should It Be Implemented?

efficiency this is one which is particularly suited to environments where manufacturing takes place at low volume levels and where...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Cytochrome P450 in The Transformation of Biomass into Ethanol

have a great potential to be used in order to improve the process after the starch enriched product the point where enzymes are ad...

Personal Values in Creating a Positive Learning Environment

management becomes much more complicated as it includes lively class discussions, as well as students undertaking a variety of pro...

The Value of the Coalition Model in Loyalty Schemes

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

Assessing an Investment using a Discounted Cash Flow Method

for the different years are added together there is a present value for the investment. This can be used to assess the value of th...

Relationship Selling

create trust between the buyer and the seller and the needs of the buyer are understood by the seller who makes efforts to overcom...

Informaion Technology and the Construction Contractor

not been as visible. The starting point of construction has benefited from CAD layer programmes for many decades. However, it may ...

ITC eChopaul Case Study

market for attention as this made up as this made up two thirds of the agricultural exports. The objective may be seen as worki...

Marketing McBride

it was. The offices are not national and are located in regional areas, or there may only be a single office. This...