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Essays 271 - 300

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Film Rainman and Communication Between Siblings

In five pages this research proposal tutorial examines the film Rainman in terms of how autism compromises the communication of th...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

Guidelines for Document Editing Creation Manual

In five pages this report considers how to create a company manual for business communications that will be concise and provide in...

The American Wool Council and the National Cotton Council and Their Approach to Branding

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

HRM Case Study; Erroneous New Policies

any legislation employment legislations outlawing the discrimination against smokers, the overweight, those with speeding tickets ...

Conflict Resolution

the load. The host was fairly new and had been seating several tables at the same time in the same station, so that there was a lo...

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Scheduling

place concurrently at the same time) rather than consecutively (one at a time after each other). Possible paths Total number of ...

Structural Inequality And Diversity

Plessy vs. Ferguson case in 1896, the court ruled that "separate but equal" was fine, it was okay to have separate schools for whi...

Successful Teams

up of individuals, which may be defined as a single person. A group may be defined as "An assemblage of persons or objects gathere...

A New FDI Case Study

the US. However holiday patterns where changing, and while a decade ago the focus was on the US and Europe, this market was now ma...

Questions and Answers on Charles Schwab as a Product

firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

United Kingdom's Market for Men's Fragrances

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

Competitive Advantage, Single Markets, and the EU

good idea to offer the basic definitions of monopolistic competition and economies of scale. In its most basic sense, monopolistic...

Literature Review of Global Brands' Localization and Technology

Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Marketing and Consumer Attitudes

In a report of seven pages integrated marketing as it relates to the attitudes of consumers in the twenty first century is conside...