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Essays 181 - 210

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Public Perception Shifts

In ten pages this paper discusses various issues that represent public attitude shifts....

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Strategies and Change At Temsa Global

reducing the reliance on Mitsubishi and placing them in a stronger position. It was using this research and development capability...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Question Five in a Reebok Analysis

In ten pages this paper examines Reebok International's weaknesses and strategic implementation problems....

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Investment Comparison Between Pepsi and Coca Cola

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

Analyzing the Prices of Coca Cola Stock

projecting how Coke might do in the next several months. In viewing a three year trend, it becomes clear that Coke fluctuates qui...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ...

Whirlpool Appliances International Strategy

is the globalising of internal strategies, with the strategy being integrated across the different countries (Yip, 1989). Looking ...

A Globalization Study

The prospect of globalisation has been heralded by many as a potential revolution that could be used to improve social development...

Coca-Cola Supply Chain

and other flavors, and water (Coca-Cola, 2008). Suppliers are those companies that provide the ingredients for the concentrate syr...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Coca-Cola And Pepsi Advertising Influences Consumers

rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...

Economic Analysis of India for Coca-Cola

economy over the last few years, in 2006 the GDP, in terms of purchasing parity, was $2.812 trillion in 2006, increasing to $3.065...

Strategic Decisions at EBay

This 3 page paper looks at the way strategies and strategic decisions have been made at eBay and how the company competes. The pap...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

Coca Cola Enterprises and Ethics

global enterprises (such as CCE) to secure good and strong relationships with the local community - as doing so would improve the ...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

A Case Analysis of Fax International

begin deregulation of the telecommunications market. At the same time, the United States and Japan have negotiated an agreement k...

The Growth of the Coca Cola Company

does in its own country. At present, Coca Cola is a company that has locations in two hundred countries ("Coca Cola," 2006). It ...