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Essays 271 - 300

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

The Contest of Superpowers in Vulcan's Hammer

Unity and the Vulcans tyrannical power calling themselves The Healers. The Healers seek to overthrow the Vulcans and Unity to rest...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Why Does International Trade Take Place?

goods. There has been an exponential increase in international trading, with goods changing hands more than in the past, whereas t...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marriott International's Competitive Advantage and Strategy

In fourteen pages this paper discusses Marriott International's strategies to maintain its competitive advantage with PEST and SWO...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Role of African Nationalists

In a research paper consisting of five pages the internal skirmishes and lacking international support are just two of the problem...

Nuclear Testing and International Law

In fifteen pages international law with regard to nuclear testing is examined in a consideration of the South Pacific nuclear test...

Los Angeles's Western Atlas International and EVA

In thirty pages this paper considers Economic Value Added concepts and then they are related to Western Atlas International's stat...

Overview of IAS

In nine pages international accounting standards are examined in terms of investments, cash flow reporting, retirement benefits, t...

Regional International Relations and the Effects of the Asian Financial Crisis

In a report consisting of nine pages the ways in which international relations have been impacted upon as a result of the Asian fi...

Occupational Health and Safety Global Standards

In ten pages Western Australia's International Standards for Occupational Safety and Health are examined in a consideration of the...

University Setting and Heightening Diversity

In fourteen pages this paper discusses a university that has only 9 minority students and how a $75,000 could effectively be emplo...

Uniform Code Value, European Law, Contract Law, and the 'Battle of the Forms'

In 28 pages the impact of globalization on twenty first century European contract law is assessed in a paper trail that covers amo...

The International Relations and Trading Systems in Africa

24 pages and 19 sources. This paper outlines the international business operations, international relations and the current and p...

International Law Evolution

the World Trade Organization, but other changes such as increased intolerance of corruption are based in heightened awareness of e...

Issues Pertaining to Theory and International Relations

of a much wider range of issues. Moreover, new conceptual frameworks and theories are required to improve our understanding and as...

Function of Regional Organizations

disease and many more are in fact world-wide problems with world-wide implications which therefore require world-wide attempts at ...

International Media and Language Diversity

According to Muhlhausler, the choice of a single national language is regarded as a precondition for all modernization (Muhlhausle...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Global Operations of Marks and Spencer

the history of the company. The organisation here is well known to most shoppers. However, in terms of an employer it has also re...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Aspects of International Financing

2001, Harley Davidson captured about 9 percent of worldwide revenue from bike sales.iii But, in the first quarter of 2002, bike sa...

Global Accounting and International Standards

Therefore the general legal system seemed to let down the financial regulatory systems when fraud or malpractice was detected. We ...