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Essays 271 - 300

EU and Nike

from Europe boosting revenue for the company (Wrighton and Bleakley, 2000). Knight, however, acknowledges the mistakes he ...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

A Case Study and Overview of the Globix Corporation

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

Resources on the Internet and its Applications

it is also essential that people realize that its true beginnings were actually with the United States military, which wanted to d...

Overview of the Microsoft Antitrust Case

fence replied: "Thats crazy. Microsoft is on a rampage, and the Department of Justice should rein the company in" (1995, p.106). ...

WWW, Demographics, and Marketing Information Systems

information system. These include Plog Research, the web site of the Kentucky Cabinet for Economic Development, FreeDemographics....

Marketing Figurative Sculpture Art

Implementing various Internet marketing tactics to better present her artistry to the online public will be quite essential if Kel...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Oveview of Global Distribution Systems

In five pages GDS is examined in terms of Internet distribution and international instruments of sales and marketing in a consider...

Autobytel.com Marketing Case

In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...

B2B Marketing and Opportunities for the Pharmaceutical Industry

In twelve pages this paper examines how the pharmaceutical industry can utilize business to business marketing in a consideration ...

Marketing and Opinion Leader Targeting

care products. This is especially true when consumers believe the person really is a doctor or other health care professional. E...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

eCommerce Market Pricing Variations

e-businesses should be greater than $50 billion (2000, p.PG) (See Chart Below). The future of e-retailing is big and so questions ...

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

Marketing Plan of Malaysia's Sun Microsystems Internet Servers

In thirty pages this paper includes a discussion of Malaysia's cultural climate and information about the country and then present...

New eCommerce Business Marketing

In seven pages this paper discusses how to start and successfully market a new Internet business featuring a hypothetical example....

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

Internet Sales and Product Promotion

In five pages this paper discusses Internet product sales and promotions in an assessment of online pros and cons, as SWOT analysi...

Small Business and the WWW

the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and ...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Consumer Behavior Changes and Marketing Implications

In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with Wo...

Business and Electronic Commerce

In eleven pages this research examines Internet marketing in a consideration of its implications for business with globalization a...

Small Global Businesses and the Impact of the Internet

In eight pages this paper discusses how small businesses have been able to successfully compete in the global market due to Intern...

Internet Air Freight Marketing

In ten pages this research paper examines UPS and FedEx in a consideration of how an air freight carrier can succeed at maintainin...

Internet and Restaurant Marketing

In five pages this paper discusses how restaurant chains use the Internet for marketing purposes. Five sources are cited in the b...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Webvan's Marketing Failure

personally had done his shopping and loaded his bags into his home himself. For only a slightly higher total cost, the customer w...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...