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Essays 151 - 180

Ford; Selling Cars

seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Information Systems in Wireless Telephone Sales and Marketing

the customers needs. Introduction Database growth and management have been important from the earliest days of database dev...

Tourism Service Questions

QUESTION #2 What are the two dimensions of service? Which is harder to measure and why? The two dimensions of service are the tec...

Atlantico Inc Case Study

the next month in stock at the end of each month. This gives us the following. Figure 3 Purchase budget January February March S...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

A Plan to Increase Revenues at Manchester United

may either be leveraged and held until decline and then either sold or abandoned once the decline stages reaches a non viable fina...

Flight Control

to increase credibility for many firms is the way that other users review the products. The app store allows for this and ion the ...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

Sales Management

are many ways to motivate a sales force. Carmichael (2009) suggests: set clear expectations which tells the people exactly what is...

The Diminishing Importance of the iPod in Apples Product Portfolio

product has a cost of production that averages the same as the organization as a whole. Table 2 Extrapolated iPod contribution to...

Forecasting Case Study

the data to forecast the following years sales levels. There are good and bad years, so the best approach may be to use linear reg...

Third Cycle Investment Recommendation for Aquine

chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

SALES MANAGEMENT ISSUES: SALARIED VERSUS COMMISSION VERSUS BONUSES

more motivated, the younger individuals in this particular group tend to be more motivated (p. 3). The reason, apparently, is beca...

Enhancing Sales Force Productivity

be aware of the situation for companies as a whole. Furthermore, many large firms with different divisions may be dealing with sal...

Designing Research; Why Do Music Users Download from Illegal Sources?

is important to determines why the illegal downloads are so important and what the record companies could do to increase sales of ...

Mainstream Society, Underground Music, and African American Culture

D.C.s prominent African American institution of higher learning Howard University in 1965, he proclaimed that he would introduce b...

Changes in the Music Industry

to the forefront. It serves as a good example of new problems and ethics of music sharing. Simply, it is now easier for people to ...

Non-Western & Western Music

"Cubop," an "appellation (that) aptly symbolizes the new equipollent level of cross-cultural musical integration that differentiat...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

John Cage, “Winter Music” (1957)

to perform Cages works based on the composers "idiosyncratic but functional notations," such as the notations that accompany "Wint...

Music as a Reflection of Society

2008). The fact that controversial songs or literature emerge is something that in fact is not only a reflection of the problems s...

"Napster 2.0: The Cat Is Back"

in protest over threatened royalty rate increases (Munarriz, 2008). * Download sites operate "on razor-thin margins, with bandwidt...

Music Licensing and Creative Commons

to "use private rights to create public goods: creative works set free for certain uses." The website describes attribution, nonc...

Sonata Form, Haydn and Mozart

not always in the allegro tempo. For the purposes of this essay, "sonata form" will refer to the construction of the movement, whi...

Traditional Music in Pakistan

the case for most cultures, voice accompaniment occurs in some traditional Pakastani music but is absent in others. My preference...

RAP MUSIC AND PERPETUATION OF MISOGYNY

couple of studies dealing with gansta rap and its impact on adolescents most likely to be affected by it. Well then move to the ot...