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Essays 151 - 180

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

Catholic and Hindu Perspectives on Good and Evil

happen to good people?" is basically addressing the problem of evil, and why an omnipotent divine being would allow evil to exist...

A look at Fraternization

more information on using this paper properly July, 2010 The military prohibits certain types of relationships, and this mand...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Commercial Expansionism of Europe

1602 as Dutch merchants in the India trade created an association under that name (Lossing, 1990). In terms of the referenced case...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Vietnam War and Soldiers' Good Luck Charms

letters did help. The soldiers in Vietnam, at least in the book, carried around a variety of things. Like boy scouts on...

The Year 2050 and The Greenhouse Effect

moment, the indications are far more likely for a bleak future. Ironically, it was roughly one year before the Antarctic ice shel...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati...

'A Small Good Thing' by Raymond Carver

In five pages this report examines how existential reality and daily life's transitory nature are depicted in the 1983 short story...

Two Short Stories on the Family

Raymond Carver's A Small Good Thing and John Updike's Separating both deal with the family. This paper examines the two short stor...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Three Questions on Behavioral Finance

is made. Mayes cites 6 reasons that may impact on a rational judgment, these are overconfidence, fear of regret, cognitive dissona...

Concept of the Marketing Mix

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Lying and Whether It Can Ever Be Considered 'a Good Thing'

national and international matters, the people of a nation cannot necessarily handle the truth. The following paper examines how a...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Sweetwater Chocolate Bars and Cookies Marketing Plan

is a quite conservative goal and may be one that we surpass merely by default after launching the most basic of marketing initiati...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

The Culture of the Beowulf Poem

faith primarily in their thane and in "wyrd," which is a pagan reference to fate or destiny, according to Abrams, et al (1968). ...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Should the U.S. Participate in the International Criminal Court and the World Trade Organization?

the organization gives unfair trade advantages to some of the countries that need those advantages the least. Even without the im...

Automobile Industry and eBusiness

computer. In more recent times, the computer has moved from the restriction of industry well into the mainstream of society, prov...

Marketing Case Study on The Body Shop

to LOreal and the way it tries to associate the products with a glamorous image using models such as ndie MacDowell. Heather Lockl...