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Essays 451 - 480

Defining Public Relations

free advertising for her and her company, which is now doing well. How might one explain this phenomenon? People tend to root for ...

The Hidden in Plain Sight Persuaders

basic factor in their lives. In the case of the buzzing that is related to BzzAgent the communication is intended to sell a produ...

Degrading Business Ethics Balancing Human Welfare and Corporate Profitability

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

AFLAC and GEICO Advertising

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

Advertising and Emotion

to thirst. However, this alone is not a true emotional. If we look at the polar bear advertisements we can assess the emotional ap...

Advertising in the Airline Industry

made with children, especially young girls carrying teddy bears. The image that American Airlines is seeking to create in ...

Expansion Considerations for Fragle Van Lines

FVL decides to go with intermodal shipping, for example, they will have to lease or buy shipping containers that are suitable for ...

Advertising Agencies and Strategic Planning

understood that branding focuses on what various trends and changes are happening throughout the world (Anonymous, 1997). ...

A Critique and Questions on Advertising

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

Research on the Practice of Subliminal Advertising

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

Advertising and the Use of Ebonics

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

Positive Perspective on Advertising and Ebonics

more powerful way that what would be accomplished with the use of standard English. People identify, after all, with people that ...

US Children and Obesity

need to be more in tune to their childrens activities and their food choices. Obesity observes no geographic or socioeconom...

Poor Sales and Blaming Advertising

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

McCann Erickson's Project Implementation and Corporate Culture

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Advertising Industry Changes

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...

Education and Issues in the Classroom

Teachers in America face critical issues in making everyday classroom decisions. This paper examines a fictitious first-grade clas...

How to Serve a Client with Multiple Physical and Mental Health Issues

combination of these factors can lead to an increase rate of CNS deterioration which in turn can lead to increased neurological si...

An Engineering Problem

of the day. Whatever the reason, it is a problem now. When contemplating this subject that is of great importance to those who are...

Ethical Issues in Mental Health Care Practice

This research team selected homeless adolescents as the focus for their study. While, in general, the concept that informed parent...

Economic Issues

direct part of the federal government because it would oversee the government and also regulate private interests, thus rendering ...

The Validity of Sexual Abuse Charges Made by Children

12 pages and 9 sources. This paper provides an overview of the issue of the validity of sexual abuse claims made by children. Th...

Financial Issues; Market Efficiency, Sources of Capital and Dividend

not mean that it is an accurate theory. To assess this we need to look at the theory and how it can be justified and then consider...

HRM Module Questions

there is no job descripton, uncertainty leads to conditions that can be de-motivational. In addition to this her status is being u...

Strategic Thinking Examples

to stock their products. They also expanded internationally with their salespeople targeting large international accounts in other...

Benchmarking Paper

and they were publicly welcomes into the company and they retained the same level of benefits, in some cases where the benefits we...

Questions on Competition

This 6 page paper answers three questions set by the student looking at competition issues. The first looks at the telecommunicati...

No Child Left Behind Act

actually based on true and accurate assumptions of how actual learning takes place. Many scholars, such as Johnson, argue that the...