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Essays 181 - 210

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

CrysTel; A Case Study in Organizational Change

nurturing positive attitudes towards change within the organizational culture. When looking at the way that CrysTel need to...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Coca-Cola; Facing Organizational Change

to diversity and the way it is managed, Evidence suggests clearly that were good diversity management can be implemented d...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Approaches to Managing Change

and discontinuous. It may be argued that the changes of the past were incremental changes; these took place in a stable environmen...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

The Impact of Changes in Demography, Industrial Structure and Labor Market on the Health of Workers

In this paper we will look at some of these macro environmental changes including changes in the demographics of workers, such as ...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Perceptions of Change Influences

The writer looks at the way different influences on change have been perceived and subject to theorization in various change mode...

Agencies of Change

Caldwell (2003) developed a model of change in which there were four agencies of change; leadership, management, consultancy and ...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The Specific Difficulties Associated with Implementing Organizational Changes during Recessions

a change will have many influences which may not be expected, and could change processes may require frequent adjustments to accou...

Consultants for Change Projects

Significant organizational change can be an overwhelming challenge for business leaders. They can choose to use one or more of the...

Moving to Evidence Based Practices

This paper reports one change that was made in a hospital. An announcement was made that nursing staff would be required to use ev...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Creating Change

vision, removing obstacles to the change and empowering employees to undertake a change, creating short term wins, build on change...

Issues in Implementing Change for a Healthcare Company

The writer looks at a scenario where a home care health organization wants to introduce an electronic patient records system. The ...

Problems with the Change at The Concorde Bookshop

is maintained (Huczynski and Buchanan, 2007). These are broad stages Kotter has a more detailed change model, where the same proce...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Preparing for Influenza in Western Kentucky

but society as a whole. Businesses, organizations, and even the government itself could flounder in the face of such a severe pro...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...