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Essays 31 - 60

Alliances of General Motors

in every Asia/Pacific market in which it is a player. But the auto maker is acutely aware it cannot do it alone, and its brands do...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

Companies and Strategic Alliances

synergy, where there is an agreed level of co-operation that does not involve mergers or equality purchases, but will create an in...

History of Purolator Courier Ltd.

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...

Strategic Alliance Success and Partnerships

In four pages the characteristics of a strategic alliance are discussed with successful partnerships among the topics of discussio...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Continental Airlines: Five Major HR Challenges

of globalization. The very essence of globalization is that of change, to relearn stable and familiar ways in order to make room ...

Business Strategies for Difficult Trading Conditions

actively add value to the product/service being produced (Porter, 1985). The reduction of cost should not be achieved at the cost ...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Price Wars

in the long term they may suffer the losses in the sort term, especially if it has the potential of driving another firm pout of t...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Various Business Questions

5 pages in length. The writer briefly discusses strategic alliance, expat culture shock and intercultural communication. Bibliog...

Marvel Case Study

of newsagent, but this is too unrelated and is unlikely to add vlaue. As such we need to look for related acquisition that will ad...

Identification Of Alternative Plans And Actions To Improve Levels Of Performance

so as to implement an effectively working TQM program. However, in order to achieve the highest plateau in relation to quality, D...

Mergers, Acquisitions and Strategic Alliances

this, the companies need to consider the potential benefits and the way they may be realised along with the potential disadvantage...

Strategic Alliances in an International Environment

There are two main types of strategic alliances, the first is that which take place between companies at the same stage in the val...

Four Business Strategies

major competitors, such as Seimens, Ericson, General Electric, Motorola and GEC where they work together on development of product...

External Relations between the Europe Union and China

The first real move took place in 1975 when China opened up diplomatic relations with the European Community (the forerunner of th...

The Value of the Coalition Model in Loyalty Schemes

as such loyalty may not be measured by frequency of purchase in some goods and services. Therefore the measures of loyalty are var...

How One Major Corporation Changed Directions

a case study involving IBM. This model considers four building blocks of an organization: critical tasks are those action items an...

Lenovo’s Acquisition of IBM’s PC Division

It was following this decision and an approach by IBM that the firm acquired IBMs PC division for $1,74 billion (Schuman, 2010)....

Has IBM Slipped into Mediocrity?

with the strategic alliance which was undertaken with Microsoft who provided the operating systems, DOS and then Windows at a late...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

SWOT Analysis of IBM

In five pages this paper examines IBM's financial and competitive advantage industry position with a SWOT analysis. Nine sources ...

Financial Analysis of IBM

With all the amazing growth in the stock market in the decade of the 1990s, IBM surprisingly has taken very little advantage from...

New Directions for IBM

In twelve pages this paper evaluates IBM's status and positioning through a SWOT analysis and consideration of its future directio...

The Development and History of Artificial Intelligence

and mathematicians. The conference took place in 1956 at Dartmouth College(Shipley 64). From that point forward the concept of art...

IBM Investment Analysis

In two pages IBM's market is evaluated in an analysis of industry changes and whether or not the company represents a good investm...

William H. Shaw and Vincent Barry on Ethics

In twelve pages the case of IBM's Kaveh Moussavi, who would not bribe Mexican officials that resulted in a lost deal, is discussed...