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Essays 121 - 150

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Can Sustainable Banking Help Stimulate Economic Growth in Sub Sahara Africa - A Literature Review

despite this knowledge of the benefit of local focus, with the need for investment, many external multinational corporations have ...

A Definition for Alcoholism

notably denial" ("Definition of Alcoholism, 1990). This definition is similar to the one provided by the DSM IV regarding substanc...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

Glossary for Developmental Psychology

Each field has its own set of terms and phrases. While they all make sense to experienced practitioners, they do not necessarily m...

The Impact of Employee Performance Assessments on Employee Commitment

The writer presents a project to assess the way in which performance assessments or appraisals may impact on the level of commitme...

Ethics in Public Relations

is a huge difference. PR is actually quite the opposite of advertising because with the latter, one has to pay for a message to be...

Definition and Use of the Term Pulchritude

is used. For example, an author reviewing the Pussycat Dolls reality show had this to say: "Apparently, the theory is that the con...

Syncretic Music

the accompaniment of the "Indian sitar, the rebab or bowed choraphone, the suling or bamboo flute, the gendang, kenong and saron o...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Legal Analyses

copyright an idea itself (Methods, 2008). Copyrights are most usually found protecting theatrical works, literary works, musical s...

Montessori, Piaget And Logico-Mathematical Knowledge

(Durell, 2001). The child is involved in three types of knowledge and goes on to higher cognitive functioning through a variety o...

Regional Trading Blocs - Implications

were formed to benefit members and specifically the economy of members (Reardon et al, 2002). However, the actual benefits have be...

Expected Value, Decision Trees, Break Even Analysis and Waiting Line Theory

alternatives in a decision making process" (PC Mag, 2008). A decision tree is therefore a tool which will help with the process of...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Five Market Structure Examples Featured in John Steinbeck’s The Grapes of Wrath:

these farmers in the characterization of a single family, the Joads. From what was left of their Oklahoma homestead to their jour...

Leadership

they are passionate about reaching the vision (ChangingMinds.com, 2008). Jack Welch was an exceptional leader. Welch was describ...

Definition and Accuracy Assessment of Efficient Market Hypothesis

in a logical manner; "An efficient market is defined as a market where there are large numbers of rational, profit-maximizers, act...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Individual College Athlete Marketing

In five pages this paper examines the definition of amateur status by the NCAA in a consideration of how individual college are ma...

Higher Order Learning and Geographical Marketing

different activities than their counterparts in Florida. They may be more prone to engage in winter outdoor activities while child...

Comparison of Marxism and Capitalism

In five pages Marxism and capitalism are compared in terms of Mansfield's capitalism definition that includes markets, competition...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

1990's ADA

any new structures being built and alterations to current structures to comply with the Act (The ADA: A Brief Overview, 2002). The...

1987 Marketing Case of the Vancouver Public Aquarium

request for restricted hours for school groups. Alternative Solutions The VPA in 1986 offered the availability of six school tour...

What Price Theory Means and the Regulatory Impact of the Government

supply and demand is often shown as a graph. The demand line is that which shows the quantity demanded by the consumer will increa...

Indian Telecommunications and Regulatory Capture

question for this paper will therefore be if and why the phenomenon of regulatory capture has occurred in the Indian telecommunica...

A Case Study on Apollo Data Loggers

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...