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Essays 91 - 120

Fast Food Consumer Goods' Marketing

follows an erratic path of sales each year. The company seeks to discover the reasons for that inconsistency, increase sales and ...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Fast Food Nation

environmental issues literally for decades - such as when actor Ted Danson announced decades ago that the ocean would be "dead" in...

Coke IMC Plan

soft drink. Further, younger consumers generally have fewer concerns over weight. Younger consumers greater levels of phys...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Simply Fit Marketing Mix

Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or...

Setting up a Kuwait Plastics Factory Business Plan

In eleven pellets a proposed Kuwait company for plastic pellets' manufacturing is considered in a business plan that includes conc...

Operations Improvement Plan

quality of the food deteriorates or the temperature drops below the required minimum. If we consider chicken restruants t...

It's Popcorn Time Marketing Plan and Recommendations

several years old and still seeking the niche from which it can attain and then retain competitive advantage relative to its compe...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Photos4u Marketing Plan

In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...

Marketing Communications for Cadbury's Drinking Chocolate

is that chocolate is by far the most popular of all flavors added to milk. Another point important in the market is that...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

Postal Service Business Marketing Plan

rich farmland and rather extensive mining. Though conditions may change within the current generation, Hamilton currently is too ...

Planning the Fundraising Dinner

are designed to benefit. The duck race is great fun; other events appeal to higher economic strata in the local community. The Du...

Roc Ola Electronics' Marketing Plan

In five pages this Roc Ola Electronics' marketing plan includes problems statement and justification, market action alternatives a...

Milk and a Marketing Plan

In five pages this paper examines the problem of marketing milk in a plan that includes the problem itself, its justification, mar...

New Jersey State Parking Fines Collection

In five pages New Jersey's problems with parking fines' collection are considered along with other cities' solutions to similar di...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...