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Essays 211 - 240

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

McDonald's Restaurants and the Unity Temple of Frank Lloyd Wright

of ancient temples and, in fact, this is why he had the building called a Temple instead of a church (Hurder, 1997). This is the f...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

Fast Food Wars Between Burger Giants McDonald's and Burger King

In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography....

McDonald's Hamburgers Are Better Than Burger King's Hamburgers

The hamburgers of these two fast food giants are contrasted and compared in a persuasive essay consisting of five pages. Four sou...

Wendy's, McDonald's and Fast Food Marketing

their doctors are telling them to make that change now, before it is too late. The fast food industry is changing. It...

McDonald's in Moscow: Global Capitalism and the Homogenization of Culture

once wrote that a "McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces...

Explanation of Gross Domestic Product and Gross National Product

In five pages GDP and GNP are defined and discussed in terms of the differences between them. Four sources are cited in the bibli...

Elastic and Inelastic Products' Supply and Demand Curves

In five pages this paper examines inelastic and elastic products in terms of the differences in supply and demand curves between t...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Gross Domestic Product and Gross National Product

takes into account only the final product: for example, the revenue gained from selling raw materials to a manufacturer is not inc...

Quality Products vs. Luxury Products

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

Differences Between Product Enhancements and Product Development

development and product enhancement. Well examine the advantages and disadvantages of each, then well examine some case studies ab...

Product Life Cycle of VADs Ventricular Assist Devices Product Life Cycle

better suited to the needs of many consumers, rather than only to those at the low end of the market (Christensen, Bohmer and Kena...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Product Placement

prove equally beneficial to businesses? Turcotte (1995) argues that it does and lists a variety of reasons. First of all, produc...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

HipGrips

would not have been successful. However, looking at the way she persevered, even when faced with difficult ties, then the success ...

Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

should have great potential for companies with larger resources to create pull in the same way. A company such as Estee Lauder may...

Alma Products and Pricing Considerations

of 10,000 charcoal starter products. Though the fabricator quoted a unit price of $3 for 10,000 pieces, it also would charge a $1...

Alma Products and How to Find the Right Price

for Alma, this meant that it would need to sell all items produced in the first lot of 10,000 charcoal starter products. Though t...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

The Marketing of Nokia and Sony Ericsson in the United Arab Emirates

leading suppliers of telecommunications equipment, best known for mobile or cellular handsets they also supply a range of supporti...

Planning a New Wine Store

at the top shelves and sweet towards the bottom shelves. Wines that are easy to location and understand will help make sales as th...

Marketing Strategies for the Fitness and Body Building Industry

potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...