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Essays 61 - 90

Sudan, Turkey, and the UK and Marketing

the market and also the wide range of demands and communication methods. With 84.5 million radios owned and 219 AM radio stations ...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

The Drug Known as Aciphex

In ten pages this paper examines the drug manufactured by Eisai Pharmaceutical, Inc. along with the marketing strategies that affe...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

Mozambique and Madagascar Floods of 2000

March 10th it was reported that water was still stagnant on rooftops ("U.S. aid reaches," 2000). Trees were still down and dead an...

Madagascar Wrestles with Conservation

renown for its rich biodiversity (Cockrem, 2003). "Eighty-five percent of the island nations plants and animals are found nowhere...

Product Placement

prove equally beneficial to businesses? Turcotte (1995) argues that it does and lists a variety of reasons. First of all, produc...

Lemurs

million years ago (Weir 16). One theory on how lemurs came to Madagascar is that some of their number was "washed from the African...

Price Elasticity

demand curve may be steeper as the demand will drop off more rapidly as the price increases. By understanding the elasticity forec...

Valuing Shares

computation of risk and the compensations that are due to that risk. It may be argued that systematic risk which is seen within a...

Comparing APT and CAPM

if a singe company is invested in then there will be a specific risk; it is this specific risk for which the market will not provi...

Assessing Investment Models

investment will provide. This is not undertaken by speculating the future value of the share, but assessing the cash generated. It...

Questions on Operations and Logistics

The writer provides answers to different questions regarding operations management, pricing and Logistics. The importance of densi...

What is Fair Pricing?

The writer looks at the idea of fair pricing explaining what it is and how the perception of fair pricing will vary depending on ...

Elasticity and Supply and Demand

The calculation is then 0.8/-0.8 = -1. Where there is a minus in front of the elasticity this is usually ignored. To look at the l...

Share Prices and Company Performance

degree of agreement between these two stakeholders with in the stock market that the stock markets are not efficient in the way th...

RISK, ARBITRAGE AND COMMON STOCK

State the formula for the arbitrage pricing theory. What are the three steps involved in estimating expected returns using this fo...

The Impact of Tax on Supply and Demand

good, but it is up increase on the price at which you will have to pay to obtain a good. The price of the goods increases from the...

Macroeconomics; The Price of Oil

price was higher in real terms than it is today. It is also worth noting that the major peak seen towards the right of the chart b...

Price Discrimination

very unattractive. The alternative is to segment the market in order to maximise income. In a monopolist market and a perfectly se...

Health Care Pricing and Costs

The actual cost of production of the 100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the ea...

Pricing Decision Case Study

demand Demand 200,000 150,000 25 Price 20 15 25 Elasticity 1.00 Table 2 Elasticity in 2002 Old amount New amount % change in de...

Pricing at the U.S. Naval Hospital, Guam

essentially sets prices for all of American health care, as explained below. Aside from pricing according to production cos...

Pricing Decisions

sales they can increase the profit with less made on each individual sale, but making up for the lower profit per unit with a larg...