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Essays 241 - 270

Technologies of eBusiness

(Odell, 2005). With this level of growth in such a short period of time the development and background to the rise of i-mode shoul...

Societal Dependence and Cell Phone Technology

Its safe to say that cell phones are an ubiquitous part of society. While just a decade ago, that opera-goer probably would have b...

Bad Press Recipient Exxon Mobile

Standard Oil Company of New Jersey (Exxon) and Standard Oil Company of New Jersey (Mobile) (Exxon Mobile, 2005). CURRENT BAD PRESS...

Housing Legislation in Michigan

because the trailer park management does not subleasing. Schneidt stated that she tried to have the title of the mobile home place...

Marketing Activity - Promotion : Case Study

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Search and Seizure: Searching Vehicles as a Part of Apprehension and Arrest

observed passing objects back and forth between themselves and individuals outside the car it is not unreasonable for a police off...

Collecting and Using Marketing Data; The Case of Tesco

years is so valuable that Tesco has bought out the IT compnay that used electronic data transfer to collect and analysis the data....

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

Wal-Mart’s Failure in Germany

existing competition. It was with this initial move that the problems may be traced as beginning. There were already indicators o...

Environmental Factors That Affect Marketing

removes geographic boundaries, allowing even the smallest company to participate in the global marketplace. Coca-Cola has careful...

Marketing a New Course

long time that it is not a product that sells, but a perception. The consumer does not buy the goods, but the benefits the goods b...

Investment Risk

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

NGOs in the Global Environment

from other governments. Even where pressure is exerted and is successful the long-term result can be political conflict and mistru...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Financial Markets Questions; Interest Rates, Currency Swaps and Derivatives

a notional amount which is used only for the calculation on the amount is to be exchanged (Dattatreya et al, 1993). The mos...

External Environment And Dell

of software programs (Ransford et al, 2003). This is a very real threat to the company and something that needs to be considered. ...

Starbucks in Asia

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

LIONSGATE AND TARGET MARKETS

its production and distribution down to a science, when it comes to marketing movies, there is always room for improvement. Lionsg...

Motivation for the Purchase of Cosmetic Surgery

are extremely important. The purchase of plastic surgery is undertaken by men and women, but the main target market remains women...

MACROECONOMIC IMPACT ON CHINA MOBILE LTD.

had little impact on the Hong Kong Stock Exchange overall (International Herald Tribune, 2008). In fact, on May 13, the day after ...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

Overview of Mobile Commerce

the availability of bandwidth and hardware platforms may be problematic (Pain, 2001). However, much headway has been made with suc...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Mobile Telephone Industry in Thailand ; The Impact of the Mobile Telephone Industry - Technological and Environmental Factors

In six pages this paper examines environmental and technological influences as they pertain to Thailand's mobile telephone industr...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

Competitors and Industry of Cellular Telephones

In a paper consisting of ten pages the mobile telephone industry is examined in terms of the changes it has undergone. Sixteen so...

Nokia and Ethics

In six pages this paper discusses the Nokia mobile telephone corporation in an industry consideration that focuses on ethics. Ten...