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Essays 901 - 930

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Customer Service Problems of Wal Mart

many workers start out with low hourly wages, they do reap exceptional benefits from the retail store. Rather than relying on unio...

4 Articles on Microeconomics

of strong demand worldwide, tight supplies and fears that oil flows will be interrupted" (2004). Even with the terrorist attacks o...

Internet and Consumer Electronics Stores

City, Frys Electronics, CompUSA and Micro Electronics are included in this category (IBISWorld, 2004). As can be seen just from t...

Case Study of JK Potter Supermarket

facilitate this need (Tuomi, 1999). Where this takes place at head office level, such as with marketing professionals, it is faire...

Laundry Detergent Marketing

but where it is used mostly. Many students or younger people may make use of parent to do the laundry, alternately, especially if ...

Perceptions and Product Marketing

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

Submarino.com Website Analyzed

it refocus efforts to spur sales with limited resources; especially in Latin America, an area in which computer and Internet penet...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

The Consumer Culture and the Media

radio are very powerful media and have the ability to shape consumer attitudes. This paper identifies three trends that have arise...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

QUALITY AND DEMAND

The result for SK Shanghai was, of course, a better and stronger face in the marketplace, which, of course, attracted consumers. B...

Reducing and Ultimately Eliminating Pollution

Pollution threatens the worlds environment on all fronts. It arises, of course, from the lifestyle choices that we make...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

INFLUENCE OF CULTURE ON CONSUMER BEHAVIOR

Marketers have been trying for a long while to determine what factors might influence buyer behavior. There are obvious factors - ...

Retail Stores Seek Too Much Information

their power to not only attract new customers but retain the ones they get. It is their intentions to build a relationship with th...

Interest Rate Increases

increases the amount that can be spent on consumer goods, especially those which are elastic and see increased demand. Elastic goo...

A Research Paper in 3 Parts

This paper consisting of eight pages includes an outline of a three part paper that first presents explanations of an ethical busi...

Consumer Privacy, Data Protection, and the Digital Age

In ten pages this paper discusses the compromising of consumer privacy that can occur as a result of the Internet in a considerati...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

eCommerce, the Internet, and Improving Lives

In five pages the banking, shopping, and overall consumer ease the Internet and ecommerce have accorded individuals are examined i...

Artistic Expression in Film

This paper examines how artistic expression can be conveyed through cinematic expression. The author also addresses censorship, c...

Consumer Behavior Understanding and the Roles Played by Desires, Wants, and Needs

In eleven pages this paper discusses how consumer behavior can be greater understood through an analysis of item wants, needs, and...

Can Consumers Find Advertisements Useful?

In a paper consisting of five pages the usefulness and informative aspects of advertisements in terms of consumers are questioned ...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Consumer Pleasure and Regressive Thinking

In five pages this paper examines the enhancement of consumer satisfaction through regressive thinking and how marketers manipulat...

Marketing and Consumer Attitudes

In a report of seven pages integrated marketing as it relates to the attitudes of consumers in the twenty first century is conside...

Evolution of Electronic Commerce

In thirty pages the origin of electronic commerce and its evolution are considered along with a discussion of demographics, its fu...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...