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Essays 151 - 180

Buying or Purchasing Products or Services Decisions

In seven pages this paper considers whether a marketing project should rely upon in house goods and services or purchase them else...

Nike Golf Balls' Marketing Plan

sparked interest in the nonprofessional realm. Other methods that Nike might want to employ would be to promote and package the ba...

Israel and a Political Risk Assessment

In eight pages this paper discusses Israel in terms of economic and political risk in an assessment that includes industry and mar...

Case Study on International Exchange Rates and Interest Rates

In five pages a student submitted case study examines borrowing on different global markets that have different rates of interest ...

Sweden and Canada's Social Market Systems

In seven pages this paper examines the social market system in an assessment of its advantages and disadvantages and how it is app...

Cotton Market Supply and Demand

In seven pages this paper discusses the cotton market in an assessment of the impact of supply and demand. Three sources are list...

Case Study on the WWF

In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...

Job Functionality of Mexico and U.S. Directors of Marketing

In ten pages comparisons and contrasts between Mexican and American marketing directors are made in a job functionality assessment...

Study of IMC

of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...

Thai Baht Evaluation Failure Evaluation

appointing bank directors. Clearly, the well-known power struggle within the Asian system can be blamed for at least part of the ...

Chemical Company Marketing Case Study

In eleven pages this paper presents a student submitted case study analysis that considers an assessment of a variety of situation...

Western Market and Fashions of Japan

quite clear in some instances but it can become muddled in meaning when multiple identities are involved within the context of one...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Asia and Free Market Policies

on East Asia and Southeast Asia arent any different. For one thing, for all that protesters claim that free trade harms poor count...

Distribution Channels and Costco

prices" (Blumenthal, 1999). Costco, overall, has a reputation of providing quality goods and extraordinarily low prices -...

Issue of Vocational Assessment Reports

categories: "work activity preferences, work skills, occupational preferences, thinking styles, work environments and self-descri...

Eastman Kodak's Problems

a competitive advantage. Porter defined two types of competitive advantage. These are cost advantage and differentiation. These ar...

Mondavi Wine Marketing

specific brands while also reinforcing the Mondavi name with all types of retailers and their customers. The primary focus is on ...

Literature Review of Global Brands' Localization and Technology

Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...

Asia's WLAN and 3G Communications Markets

as Japan being an early adopter for new technology, and many other countries still lagging behind. Third generations teleph...

Ryanair and Easyjet

at their results. In 2002 both companies performed well. Profits reported for Ryanair were reported at ?172 million1 (about ?111 m...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...