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Essays 91 - 120

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Saudi Arabia and Apple Computers

of extremely successful computers, which brought its U.S. market share back up to 10%. Overseas, it has maintained dominance, howe...

Mock Interviews Involving the Dual Labor Market

etc." How do supervisors and co-workers treat you? "They treat me just like any of the other workers, which is with respect ...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

Moscow and Chocolate Exportation

dominated by local companies (Russian Food Market Magazine, 2005). In Moscow, this market is held by Rot-Front, Babayevskoye and K...

Financial Crises Correlations Between the United States and Asia

In twelve pages the 1990s' economic crisis in Asia is compared and contrasted with the great 1929 U.S. recession in terms of influ...

Toshiba Tablet PC Development and Marketing Environmental Analysis

The use of smaller and smaller lap tops was creating the bridge to table PCs and for many companies the move made use of small key...

5 Countries, Media Industries and Telecommunications' Stakeholder Interests

When we consider the range of stakeholders some can be seen more direct than others. Stakeholders are those who have an interest i...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

Supply, Demand, and Cattle Price

provides a cushion that creates greater cash flow volumes. In contrast to the wild swings of the 1970s and 1980s, cattle pr...

Italy's L'Oreal Elvive and the 4 P's

consumer demand in that area at the current time. This is not yet mature market, but it is maturing, The prevailing economic condi...

Information Techology Outsourcing Trends

Outsourcing is becoming more and more prevalent. The purpose of outsourcing is to achieve optimum results for the functions that a...

Country Analytical Framework Formulization

outlets. If the economic conditions of the nation under assessment are deemed to be conducive to success, then further inve...

Inferior and Superior Products and Demand Supply Market Equilibrium

In five pages inferior and superior products are considered in terms of how demand supply market equilibrium conditions apply to t...

Franchising of Fashion Cafe

In eight pages a proposed Fashion Cafe franchise is considered in a discussion of its present financial condition, target markets,...

A Lingerie Ad Analysis

This essay of six pages provides answers relevant to the content of a lingerie ad featured in a popular magazine and also includes...

A Feasibility Study of Marketing Economics in Spain

This paper examines marketing concepts pertinent to a multinational computer company entering into business in Spain. This ten pa...

Analysis of the Great Depression of 1929

In four pages this paper argues that the Great Depression of 1929 was inevitable in a consideration of domestic and global economi...

SWOT Analysis of Gateway

In five pages Gateway Computers is subjected to a SWOT analysis of the company's strategy, positioning, finances, and conditions o...

Explanation of Perfect Competition

food industry but this is not the only company that has high sales. It is possible to enter this market but it is difficult to uns...