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Essays 31 - 60

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f...

Marketing and Advertising in the Media

marketing as these are my preferred brands. The advertisements of this type may not be the trigger of the initial desire for these...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Media and Religion

print to radio and television broadcast to influence the receptors impressions, attitudes, and opinions of religion and religious ...

Mass Media and Improvements in Communication

The writer discusses modern media and its pervasive influence throughout people's lives. The writer also discusses the fact that t...

Impacts of the Mass Media from a Theoretical Perspective

influence of the mass media, especially television, in defining the perspectives on certain issues. One of the misnomers of the ma...

Sexuality and Gender Dichotomy Deconstruction

the homosexual and heterosexual dichotomy gained acceptance as both sexuality and personal identity became central to our culture"...

Contemporary Women and Sexism

Women At the turn of the century, very few women worked outside of their own home. Many women actually were very intelligent and ...

Race and Unfair Mass Media Representation

the stereotypical racial images portrayed in media today. Racism, which is the belief that skin color "determines intelligence, c...

Bone Density And Dieting: Professional

track and cross-country runners, that physicians need to take note of amenorrhea and/or a history of stress fracture, and have sus...

Capacity Utilization Case Study

5 million 610000 and 5,940,000. 2. Knowing the best operational level 17,600 calls a day it is possible to compare the annual capa...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Overview of Experimental Economics

In five pages the contemporary world's utilization of experimental economics is examined in this overview of its history and varie...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Current Fashions in Risk Management

Risk management takes place organizations with the use of different tools and approaches. This six page paper looks at three appro...

Media And Domestic Violence

Disease Control and Prevention, impacts almost twenty-five percent of American women who are reported to have been abused at some ...

Communication: Gramsci's Hegemony

grand and far-reaching; that every form of media can readily influence those they inform speaks to the level of ideological contro...

Volkswagen and Ford in Foreign Markets

in Japan. Only when it became clear that the Taurus simply would not sell in Japan did Ford learn the reason. The Taurus would n...

Fair Trade Goods and Consumer Purchases Patterns

to be the contradictory to the concept of retail therapy and needless spending, but may also be seen as a balance, allowing the pu...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Mass Media and Target Specific Marketing

demographic statistics. Establishing this stereotypical reader is as critical to the magazines overall appeal as it is to its adv...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Mass Media's Influence

This essay uses the Civil Rights movement and the invasion of Iraq as examples of how the influence of the mass media has had a se...

Mass Media's Influence on Public Opinion

as "the exceptional event," which makes "coups and catastrophes" newsworthy (Alleyne 3). However, there is also considerably discr...

Mass Media's Impact on Advertising

This paper examines the ways in which mass media effects advertising. This nine page paper has six sources listed in the bibliogr...