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Essays 151 - 180

Global Influences and Sony

The writer looks at the multinational corporation; Sony, and the different global environments in which it competes. The various m...

Defining MNC's

The writer looks at the concept of a multinational corporation exploring different definitions of the term with examples of MNC's...

Corporations and Globalization

150 years ago, corporations had an insignificant impact on human society. However, after Congress passed the Fourteenth Amendmen...

Marketing Mix for Multinational Corporations

universal product code stamps and magnetic card readers. For this reason, it is curious to explore how such a legendary company ap...

Human Resource Management Trends

training program that should be included is that of cultural sensitivity training (Banerjee, 2007). This all means the human resou...

Did the Attacks on America Affect Importers

laws combined with new technology being recommended would have a significant impact on logistics budgets (Chandler, 2002). Immedia...

Multinational And Transnational Corporations

centralized and which will be decentralized (Sawaya 1991). One fact that is important to be aware of is that "Economists are not ...

Improving Employee Output at Canbide Corporation, a Case Study

are intended to establish a tracking record of shipments as well as a process to eliminate confusion. Identified Problem Recommen...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

Types Of Business Entities

sole proprietorships, the partners and the business are one in the same entity (Ohio Womens Business Resource Network, 2006). Gene...

How a Code of Ethics Might be Implemented in a Business Environment

philosophy there is much attention to ethics and ides about right and wrong. For example, there is something called the categorica...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

Sysco and Capital Structure

debt includes all of the different types of liabilities and as such without a basic breakdown of all these costs the most effectiv...

Development and Strategic Plan of Able Corporation

the company does and how. Sources of information will be the published reports, internal communication, discussion with the manage...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Analysis of FedEx

Sales (FedEx, 2007). During the operations of this firm Smith noted problems delivering any packages within a couple of days, the ...

Management Style of Scana Corporation's Chief Executive Officer William B. Timmerman

In six pages this paper examines the leadership and style of management represented by William B. Timmerman, CEO of the Scana Corp...

Hussman Corporation's Five Year Business Plan Creation

In twelve pages this paper examines St. Louis, Missouri's Hussman Company in an overview of corporate strategy through the develop...

Mobil Corporation's Multicultural Diversity Management

In fifteen pages this research paper examines the relationship between Mobil Corporation and Mobil Equatorial Guinea Incorporated ...

Solectron Corporation and Dell Computer Corporation

of services provided (Cutcliffe, 1996). At the same time, the brand that is outsourcing to Solectron does not want the buyer to kn...

Enron Corporation's Collapse

the Enron candidate bought Baileys campaign manager (How Enron Did Texas). Although Bailey did win, it was by an exceptionally na...