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Essays 211 - 240

Home Sweet Home Realty and Introducing Information Technology

In fourteen pages an IT automation proposal for Home Sweet Home realty is presented with suggestions that would keep costs below $...

Acer Computers and Possible Canadian Manufacturing Expansion

In a paper consisting of seven pages the proposal of Acer expanding manufacturing to a Canadian site is considered along with proj...

Personal Computers, Mainframes, and Business

This is the oldest form of commercially-viable computing, of course. These are the inhabitants of "the computer room," that myste...

Analysis of Hewlett Packard and Dell

accounting of the situation, the report will first focus on the backgrounds of both HP and Dell, then will perform a SWOT analysis...

Mission Critical Data Personal Computer Environment Storage

control still (and will continue to) include management of security, maintenance and backup of data. These can all be summarized w...

A Plan for a New Business

own a palm top. However, not all pf the owners use the equipment, and as such the market may be seen as those that use the equipme...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Service Issues in the PC Industry: Dell and Gateway Compared

the company is out of the water. Gateway realized it had a problem and got out and seemingly is doing better, but Dell continues t...

Modern Computing and PC Gaming

play in a variety of demographic groups. Players in the 20s, 30s, 40s and even 50s are on-line playing these interactive games. ...

PC Industry and Strategy Alternatives

In six pages this paper examines Gateway, Compaq, and Dell in terms of strategic model alternatives. Seven sources are cited in t...

PC Pricing

discount store that is aimed at business customers, and it sells for $899.97 at CompUSA a retail single-line specialty store that ...

Case Study on Computer Programming and Going from PCs to Novice Systems Develpment

to complex database development. The case suggests that Open University (OU) has risen to the challenge, and that a team of only ...

Gateway vs. Dell in the PC Wars

a choice in ordering. While that is the case, Dell is no longer unique in this e-commerce tactic. In recent years, Apple , Gatew...

PC Industry and the Dominant Threat Posed by Microsoft

among his competitors who cry foul to such underhanded strategy. The antitrust lawsuit slapped on the Microsoft Chairman and Chie...

Overview of the PCS Industry

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

Home PC Consumer Considerations

This paper considers home personal computer consumer purchasing decisions on three pages. Two sources are cited in the bibliograp...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...