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Essays 181 - 210

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

Zebra Beer

such a degree that the profit margin is lower (Rosenthal and Twells, 1999). The uncertainty of what to do about the pricing is r...

Case Study Questions and Answers on Proctor and Gamble

too much money on it. We just spent a paragraph discussing that pricing a product too low would likely drive away...

Two Contract Law Cases from Australia

to identify if and where the offer and acceptance may have taken place. Anton placed an advertisement, for the call from John to b...

Qualitative Research Talk

The question for the study being discussed is: "How effective is the new ESL curriculum in helping student improve English languag...

Advertising and Liability Case Studies

Several case studies submitted by a student are used to examine ideas in the areas of manufacturing, advertising and business in g...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Competition Policy and European Union Law

measures to control competition and protect it. Free trade is designed to allow business to grow unfettered and to promote the e...

Case Study on Network Design

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

Practical Nursing Theory Application

care model is highly useful with the elderly and those recovering from surgery or illness. Self care is not an issue that enters ...

An Ethics Case Study

This paper consists of 3 pages and involves a student supplied case study in which the best friend of the President of the United ...

Unihost and Raising Capital

to the case this was the 1997 profit margin so is a good guide. Now we can look at the income from each of the projects, the incom...

Case Study Comparison of Cognitive Behavioral Theory and Psychodynamic Analysis

within the scope of this relationship commonly provided substantive information about the emotional status of the individual. ...

Student Supplied Case Study on Proposed Southern Comfort Corporation Acquisition by Brown Forman Distillers

is the net profit the total revenue after all costs have been deducted, sometimes before interest and tax divided but mostly afte...

Business Intelligence Acquisition Approaches

in the creation of knowledge that the organization can use to enhance its competitive position in its industry, without regard for...

Simulation Model Statistical Case Study

are five main approaches to using probability. The first is the classical approach. Here there is the assumption that all outcomes...

Student Supplied Case Study of Mycock, Pauls and Hall Ltd.

months and then very low cost months. However, if not all auditors have to visit all companies then an alternate approach may be t...

Amazon.com Book Purchase

a student on a limited budget it is important to economise where possible. However, price is not the only goal. The student will a...

1 Case Study and 2 Different Theories Cognitive Behavioral and Psychodynamic Analysis

within the scope of this relationship commonly provided substantive information about the emotional status of the individual. ...

Making Management Decisions and IS Technology

a component of DSS has led to the development of a general framework for the integration of both DSS and software agents. These r...

Student Supplied Change Management Case Study

control over the manufacturing process. The location of the company with the production facilities near London airport may also be...

Choosing Between Two Contracts

This paper is based on a fictitious case study supplied by the student looking at the financial impact as well as other benefits o...

Readying Gene One for an IPO

models would look at negotiations and bargaining to get to an end. In research undertaken looking at the way that character...