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Essays 301 - 330

Marketing Tobacco Products; The Ethical Issues

disadvantages are more subjective. Smoking may give many individuals a feeling of empowerment and freedom; a perception put forwar...

Proposal for a New Low-Cost Airline in Oman

Hours per route 13 Figure 2; Cost of fuel per journey 14 Figure 3; Cost of fuel per hour 14 Figure 4 Total flying hours for the fi...

Diversification

used to supports Ansoffs product expansion strategy, where a firm seeks to sell new goods to the same market (Kotler, 2003). This ...

Home Health Care Marketing

In five pages this paper examines how to market home health care with a local marketer interviewed and a community facility that f...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

International Expansion

consider various risks. Transaction exposure risk is described as the risk associated with the cost and revenue in terms of a chan...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Dentist's Services Marketing

In five pages this paper considers research regarding the marketing of dental services. Four sources are cited in the bibliograph...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Innovation and the Challenges of Management

as the department that did little aside from match applicants with available positions and track benefits, Human Resources (HR) in...

Marketing Plan for ICM

and relationship building are at the heart of this mission. Consistency of messages is a key element in achieving the companys mis...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Pete Rose Gambling Case and Sports Management

for reinstatement to baseball. The paradox is that he wont do whats requires for him to be reinstated in the good graces of the ba...

Childhood Heroes and Athletes

In five pages this research paper discusses the child idolatry of athletes and why this respect is sometimes misplaced in a consid...

Health Care Market and Price Elasticity

is reliant on complimentary products, such as cars sales may be affected by the sale of petrol a cross-elasticity may exist. In me...

Boston, Massachusetts' Maid Services

In ten pages this paper examines twenty domestic services agencies in the Boston area in terms of market role and the distinctive ...

Gambling in Sports and the Pete Rose Betting on Baseball Case

In five pages this paper discusses gambling by athletes in professional sports in this consideration of the case involving former ...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Changes Regarding Bell Atlantic and ATandT

more than ample attention necessary to draw conclusive results. This is why a study of this type is so imperative to societys bes...

Global Market and Marketing Compaq Personal Computers

In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...