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Essays 301 - 330

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Ethics for Business Research

to be research subjects; the difference was that in this case they were aware of the risks and the processes they would be subject...

Ethics for Business Research

sure treatment is safe before administering it has also restricted the way those suffering may be helped for example AIDs patients...

Airline Company's Information Technology System Security Issues

time will obviously be severely undermined if security issues mean that customers do not have confidence that their transactions w...

UK's 'No Frills' Airlines and Organizational Culture

to put speed and efficiency as a priority: the planes must keep to a tight schedule and often must faster turn-around times, and l...

Continued Validity of the Frankenstein Story

In ten pages this paper considers the issues contained within Mary Shelley's classic novel Frankenstein and how they remain as val...

Banning the Novel The Grapes of Wrath by John Steinbeck

we present the following paper which discusses the banning of Steinbecks novel. Banning "The Grapes of Wrath" In more fully un...

American Airlines and Social Issues

In five pages this paper examines how various social issues are handled by American Airlines. Four sources are cited in the bibli...

Wage Discrimination in the Airline Industry

preventing women getting to the top. However, it was found that women managers were not being paid the same as their male counterp...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Fuel Hedging and Profit

airline operating costs. Increasing costs can have a significant impact on the profitability of a firm; this has been particula...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Is There a Relationship between the Profitability Levels of Airlines and the Practice of Fuel Hedging?

vary, Morrell and Swann (2006) estimates fuel accounts for 15% of an airlines costs, noting it is not only a major cost, but also ...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Market Trends, Forces, and the Aerospace Industry

a discussion of what is likely to happen to this industry in the future. Though the literature is divided, most experts agree that...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Advantages and Disadvantages Associated with Share Price Increases

The writer looks a some of the advantages and the disadvantages that are associated with significant increases in stock market sh...

Planning to Market Jumpers for Men

able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...

UK Automotive Industry and Market Forces

lines shows that as the price for the goods increase more suppliers will want to supply the market, they are attracted by the high...

Launching a New Steel Scissors Product

Week 6 Focus group Negotiate manufacturing contract <-------- Source input materials...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

Overview of Hilton Hotels

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

UK Computer Service

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...