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Essays 31 - 60

Business Ethics Article Review

on the use of existing information to determine a framework of 16 criteria that may be used by small to medium sized businesses wh...

Balance Score-card Use in SMEs

for the customers that the new products need to be developed (Gumbus and Lussier, 2006). Other metrics were used, such as quality....

Computer System Project

This 10 page paper looks at the way a project to install a computer system in a shop may be planned. The paper focuses ion the pla...

Scheduling

place concurrently at the same time) rather than consecutively (one at a time after each other). Possible paths Total number of ...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Small and Medium Size Enterprises and Mentoring

Industries in 1992, AT&T in 1992, Ames Rubber Corporation in 1993, AT&T Consumer Communications in 1994 and Armstrong World Indust...

Small and Medium Sized Enterprises and the eSupply Chain

reach the ultimate end user. "Logistics" formerly was that area of the organization to which underperforming individuals were sen...

Research Recommendations for Portugal's Small to Medium Sized Businesses

with a background understanding of existing influences that more specific SMEs concerns may be addressed. This will also help to c...

Case Study of Tradelink

is undertaken, such as the US and Europe, also make extensive use of electronic commerce. The use of this technology places SMEs u...

SMEs: The Value of Feasibility Studies

which attempts to enter competitively into a market without adequately preparing for the challenges that will be presented by that...

Proposal for Identifying and Assessing Waste Reduction Strategies for SMEs

The writer presents a proposal to identify the ways in which SMEs may reduce waste, including wastage incurred in inefficient proc...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

SMEs and AIS' Impact

it seems that the climate for small businesses is better than ever. With the advent of the Internet, small and medium sized compan...

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

Myanmar and Function of SMEs

Asian currency crisis of the late 1990s Singapore was on target to overtake the United Kingdom in per capita GDP. It suffered alo...

SMEs and Banking in Saudi Arabia

The subject is broad, but the levels of SMEs in the country is still relativity low, despite making yup the majority of private en...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...