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Essays 511 - 540

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Religious Profiling Or Reasonable Outreach?

or social sect are potential perpetrators merely by association. This reflects the harm principle of this situation, inasmuch as ...

How And Why The U.S. Military Has Repeatedly Been Unprepared To Execute Its Primary Mission At The Outbreak Of Hostilities

into battle was sure to be ill-equipped to come out alive. "Nothing is more dangerous in war than to rely upon peace training; fo...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

Value-Based Management in the Financial Services Industry

Internal analysis can assist the organization in maintaining that activity. The value chain has grown in popularity because of it...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

The Importance of Effective Selection and Recruitment

capital (Porter, 1985, Mintzberg et al, 2003). Any business will have numerous goals. These may be complimentary or contrad...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

HSBC Strategy Since 2000

it was also bank that complemented HSBC with few business units that will directly compete (Leahy, 2006). The strategy to gain a ...

Human Resources: Hospital Case Study

privately-owned not-for-profit partnership that was established more than four decades ago (Doctors Hospital, 2005). Briefly state...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Harley Davidson - Strategic Analysis and Choices

gains a high level of commitment from its customers. It is well known that many Harley Davidson riders would not consider riding a...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Wal-Mart's Strategies

Different strategies are explained and applied to Wal-Mart including value disciplines, Porter's generic strategy, and grand strat...

Environmental Logistics Policies

The writer looks at how and why firms may choose to adopt or reflect strategies which are environmentally friendly. The research f...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Furniture Bank Case Study

activities. A major consideration for the acquisition of the trucks is to assess the value it will provide. The acquisition of t...

The Strategies of WalMart, Saks Inc. and Apple Retail

suppliers into low prices, with up to 80% of all the WalMart own brand products originating in China (Qiong, 2007). Suppliers have...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Reaction Strategies to SWOT Factors for Southwest Airlines

the low cost position. With a differentiation strategy the technological development and increased facilities on-board may be leve...

Growth Strategies at GlaxoSmithKline and AstraZeneca; a Comparison

would have undertaken a careful analysis of the current position of the company, and where they want to be along with the market o...