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Essays 61 - 90

IRA Actions in Great Britain and Terrorism

are made define an abstract concept, there will always be some groups who are able to find exceptions to the definition because of...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

A Book of 5 Rings by Miyamoto Musashi

Since the publication of its first English translation in 1974, A Book of Five Rings has become an underground classic in the Amer...

D.T. Suzuki's The Manual of Zen Buddhism

This paper discusses The Manual of Zen Buddhism by Daisetz Teitaro Suzuki in four pages. Three sources are cited in the bibliogra...

Japan, the U.S. Presence, and the Bushido Code

In one hundred pages this paper discusses the U.S. presence in Japan during the Second World War and how this impacted upon the mi...

Religion and a Samurai's Life in Musui's Story

In five pages this paper analyzes society and religion as they pertain to Musui's Story....

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Starbucks in Asia

currently have no access to Starbucks products; Schultz seeks to make China "the second-largest market behind North America" (Gues...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Selling Pokemon to the West

it. This demonstrated that it was possible, however it was determined that there was a large potential. The games that were devel...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Harvard Case Study on the Land Rover Discovery SUV

The Land Rover Discovery SUV The Land Rover became a part of life in the United Kingdom in the late 1940s. It was a high quality ...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...