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Essays 211 - 240

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Generational Cohorts in the UAE

By 2008 there were 1.508 main line connections in use, but the proliferation has been hindered in many areas as a result of the to...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Persuasion and Ethics

of ethical considerations in the art of persuasion, Johannesen (2010) offers the scenario of a hypothetical speaker attempting to ...

Managerial Ethics

on an evaluation of the consequences of the action: if it promotes a positive consequence of maximizing happiness for the most peo...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Politics and Ethics - A Philosophical Overview

to explore the views of human nature of Plato and other thinkers, as well as how these views were expressed in governmental form. ...

Business Ethics: An Overview

with but one thought in mind: create as much profit as possible. It is difficult to condemn such a worldview because of how cultur...

Life and Death Ethical Decisions

man without getting help from the fire department or EMS. One is faced with an ethical challenge that requires weighing two sets o...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Ethics in Coaching

and limitations about which they might be sensitive. It is vital for a coach to have strong relationship skills so they can identi...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Ethics, Healthcare and Obesity

treatment of the sick, then undertaking preventive measures to reduce obesity before illness occurs may be beyond that duty, as it...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

How to Increase the Emphasis on a Code of Ethics

is managed is often taken for granted, with assumption by employees understand the codes and will assume that they are in complian...

Global Safety and Counterterrorism

morally ambiguous one and not usually receptive to objective ethical analysis. Public safety often presents decisions and concerns...

Gumdrop Northern: A Business Ethics Memorandum

been made on a global level to restrict and even outlaw landmine use (UNAC, 2010). Gumdrop Northern has received a considerable am...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Reflective Ethical Autobiography

not faced with that many ethical dilemmas in our personal lives. In our professional lives as counselors, there are more times whe...

Criminal Justice and the Practice of Deontological Ethics

words, the private behavior of individuals may well be governed by simple emotional reactions to ethical scenarios. The actions of...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Questions on Ethics

actions that he would normally finds repugnant. Similarly, the captain of the guard who compels Joe to commit murder undermines Jo...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

The Importance of Ethics in a Business Course

The writer looks at why and how businesses ethics are an important part of any business course. The need for ethics as an integra...