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increasing its value to institutional investors, "intent on managing $5 billion in assets in this area by 2000. The firm is trying...

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

of a division, on the top of the division is the percentage change in the quantity demanded, (the percentage change in the number ...

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

the costs per unit. The calculation needs to start by looking at the cost per unit, but for the post and packaging figures have be...

the themes, graphics and copy effective? No * Are the chosen media adequate? No Public Relations (which includes publicity) * Do...

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

First, it was the first company to introduce hand-held devices -- or at least, was the first such company to actually earned...

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

choice will be made between the alternatives (Elton et al, 2002). There may be situations where there is certainty of outcome. Thi...

as a proactive strategy to place competition to disadvantage of force them out of the market, or to compete in a aggressive manner...

looking at the macroeconomic impact of oil during the oil shock of the 1970s and the more resent oil crisis the highly complex inf...

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

The writer looks at the impact of the supply and demand relationship on price and the way that price will influence demand in the ...

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

impact on the financial performance of the company. However, it is also possible to see the way in which the increasing oil prices...

contribution as a result of the increased costs there is still a worsening of the profit position, with this resulting in a projec...

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

marketing is understood and the context of government backed financial products is considered to guide the way that the future mar...

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...