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Essays 211 - 240

Procter & Gamble's Chief Executive Officer

Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective ...

Proposed Study, Obesity, Adolescent Hispanics

This research paper has two major sections. The first pertains to a proposed research study and the second pertains to a proposed ...

Determining Statistical Tests

Different types of tests may be used for differing purposes and with different types of data. This paper looks at how univariate ...

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

Promotional Programs of McDonald's

In seven pages this report asks and answers questions pertaining to how McDonald's generates business through promotional programs...

Issues in the Service Industry

In six pages and 2 parts this paper discusses the UK airlines industry and an in house fast food merchandising comparison and cont...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

Syria and Franchises of Burger King and McDonald's

particular attention to the business of tourism. There is no denying that McDonalds is directly related to the tourism industry, ...

SWOT Analyses of Burger King and McDonald's Middle East Franchises

cultures they may face. Indeed, in two restaurants in Israel alone there were over 2.5 million visitors in the first year (Israel ...

Local Cultures and Negative Product Branding Impacts

competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...

McDonald's Marketing Analysis

felt by the consumers is seen in the way an individual can walk into any McDonalds in any country and know what to expect. This i...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Organizational Systems of the McDonald's Fast Food Chain

The idea of serving food very quickly was fairly new at this time. Other burger joints saw food made to order. The ideas of fast...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

McDonald's Human Resource Management Strategy

all have to follow the same highly controlled model. 2. McDonalds HRM Strategy The company is well known for having a large leve...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Critique of Qualitative Study/Nutrition

their level of obesity, but, until this study, little was known as to whether or not there is a "relationship between dieting and ...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

Childhood Obesity and Effective Treatment

respiratory conditions, such as asthma and obstructive sleep apnea (Thorpe, et al, 2004). The long-term consequences of childhood ...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

ACCOUNTING CYCLE OF MCDONALD'S CORP.

This 3-page paper goes through the steps of an accounting cycle using McDonald's purchase of potatoes. Bibliography lists 1 source...

MCDONALD'S AND SWOT ANALYSIS

is strong and where it could use some improvement. The SWOT analysis provides an internal glimpse (strengths, weaknesses) while ex...

Country Joe McDonald: “I Feel Like I’m Fixin’ to Die Rag”

in Vietnam, but rather than get out of it, its going to call on young Americans to save the day. We see this today, where instead ...

India and McDonald's

menu changes created a new image with the food being seen as unique. Threat of new entrants There are always threats of new entra...

Logistic Management at McDonalds

the British beef and port farmers 5% above the market price means that there have to be savings elsewhere in the supply chain (Bar...

IS MCDONALD'S CORP. ETHICAL?

to hiring diverse employees - but at the cost of satisfying the buying public. What is the truth here? Like all major corpo...