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Essays 61 - 90

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Assessing a Business for Its’ Growth Potential

for the last two years, growing at about 4% - 5% per annum, pressures have increased to reduce costs and the profit margin has dec...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Methods Of Persuasion Used In Mass Media Advertising: Gender

that targeting specific markets is an even more critical component to establishing a secure consumer base - which is more often th...

China, Singapore, and New Media and Internet Technology Uses

control the people by controlling the Internet. Yet, it likely realizes, it can only do so much to control something that is rathe...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Using socially Oriented Media by Youth

This 3 page paper gives an overview of some positive and negative parts of social media use. This paper includes things such as ad...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Language as Used by the Media to Exert Public Influence

is determined only by media responsibility, a quality which can differ not only between medias but also between individual represe...

Using Mass Media to Argue for Gun Control

incidence of fire breaking out during operations. In one of ABCs 20/20 episodes in 1998, the audience was cautioned that this ha...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Developing Identity: Gender in the 50s and 60s

to war because they felt it was their calling to engage in warfare. They were all relatively innocent and ignorant about war and a...

Media and Crisis Issues

had turned its collective back on this particular crisis (Brown and Minty 9). The support that is generated among the public in ...

CENSORSHIP IN MYANMAR (BURMA): AN OVERVIEW

pertains to the written word and freedom of the press. Even phone lines arent immune to government fiddling -- many people who are...

Campaigns and the Media

their newspaper competed with each other to see which could produce the most sensationalized news (OConnor and Sabato, 2008). How...

49ers Press Release and Supporting Information

for Breast Cancer in June 2008 with the target of raising $300,000 and work with the Bill Wilson House in August 2008 where free T...

Lazy Reporting Is Now the Norm

justify an invasion of Iraq, the media "rubber stamped" President Bushs agenda, rather than acting as an independent watchdog and ...

Sports Public Relations Pros and Media Control

& Johnson had determined it was safe to do so, and it used its PR department to keep the public informed. As a result it came out ...

Technology and Culture: The Electronic Media and Our Children

accounts of child abductions, rapes, and murders practically every day. We are kept up-to-date on the violence in Iraq and that u...

So How "Evil" is Fox News?

our minds the targeted messages of mass media so that we "eventually, even if subtly, begin to act out or speak differently as we ...

American Culture and the Media

for boyish, flat-chested women with no hips.) Leaving that aside, what does this image say to young American women? It says that ...

European Media Reporting of the Middle East

always accept way they are told is 100% accurate, so not only do audiences have to determine how to interpret the messages in the ...

Best Media Selection

after work. This alone is no sufficient to determine the target market and as such the media that can be used. If we look more c...

Cultural Images in the Media

The broader version promoted by Hall is that a "text" of any kind - "be it a book, movie, or other creative work - is not simply p...

Immunizations, Current Knowledge, and Mass Media

reported unusually harsh outbreaks of influenza and the potential for harm, increases in the pursuit of immunizations in young chi...

Contemporary Women and Sexism

Women At the turn of the century, very few women worked outside of their own home. Many women actually were very intelligent and ...

Gap Between Youth and Adult Culture Growing Wider

our new culture with such new pursuits as video games, new styles of music, and even new forms of art that play a negative role in...