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Essays 271 - 300

Apple Computers

over to Mac systems, the ability of Intel chips to be used in iMacs has also helped the movement as well as the increasing realisa...

Business Proposal for a Wedding Planning Business

1.1 The Proposed Business The proposed business will be called Brides Bliss Wedding Planners. There are several reasons for this ...

BRL Hardy Case Study

in which these issues should be resolved. The clash between Davies and Carson goes back to the time the companies merged, Carson w...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

The Wellness Industry

market, but are also aimed at the individual in many different sectors. The lower income families may be aimed at with sto...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Advice to Help with a Bulgarian Economic Recovery

faith in the governments ability to undertake the actions and create reform and manage the economy, this will engender consumer su...

Marketing to the Poor

were lacking in material things. This was viewed specifically as an economic division where certain people had failed to reach a b...

The World's Economic Performance of 2010 with Specific Attention on Dubai and Abu Dhabi

2010 has been a general year of recovery. The general global economic performance of 2010 is discussed, considering the overall gr...

Economic Growth and Trade Liberalization

well as many organisations such as Oxfam and the United Nations (Beattie, 2002). Trade liberalisation may increase the support tha...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

The Global Stock Market and Critically Evaluating its Efficiency and Inefficiency

reason for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are ...

Howard Schultz and Starbucks Leadership Strategy

By 1985 he has managed to convince the founders of the coffee company that it is worth trying out the new format of a coffee bar. ...

Consumerism and Global Studies

products in a home come from a number of different countries across the globe. What is interesting to note, though, is that indiv...

Terrorism's Growth

And, desperation on many levels may be the cause of terrorist activity, from the perspective of the common soldier following the t...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Strategic Alliance Argument

the potential disadvantages. The product the is sold is currently seen as a market leader. The first mover advantage has been real...

Marketing's Cross Cultural and Cultural Influences

include language barriers, socio-economic status, religious beliefs, or other forms of restrictions that neglect to include the im...

Marketing Focus Changes and a California Financial Computing Marketing Plan

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

Air Express International's Growth II

In thirty pages this paper analyzes AEI's growth less in terms of financials than on such issues as global expansion, acquisitions...

Trade Barriers and Global Business

In twenty pages this research paper discusses global trading growth in a consideration of potential barriers including tariffs, tr...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

Financial Market's and the Intermediary's Role

In ten pages this paper examines the 'matchmaking' role an intermediary plays in financial markets. Seven sources are listed in t...

Software Industry Exporting Decisions

In forty five pages the software industry is featured in this focus on export industrial decision making with increasing internati...

Partnership Between WHO and the Pharmaceuticals Industry

In fifty pages this paper discusses the necessary collaboration between the World Health Organization and the pharmaceuticals indu...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...