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to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

free economic zone under the concept of clustering, allowing films of a similar nature in the same or similar industries in the sa...

16 pages and 13 sources. This paper provides an overview of the transformation of ballot initiatives in California. This paper s...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

found that Internet technology is very often an inexpensive and profitable way to advertise their products and services. Many com...

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

and simply "more territory to cover overall" (McConnell, 2005, p. 177). In response to this downsizing trend, the best defense tha...

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

This research paper examines the significant role that governments take in battling epidemics, which occur both domestically and i...