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In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

In a paper consisting of seven pages maximizing profits in a business management perspective is understood through an overview of ...

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

effort. Still, some spills are so big that they cannot be contained with the limited resources most companies have; that is when ...

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

(Winerman, 2004). The agency administered "the Webb-Pomerene Act," which created "a limited antitrust exemption for export trade ...

a map of Davie in Florida, there is a road map and the legend shops the key to factors such as the discharges to water, the superf...

Brittens music in this work, his primary identification is with deeply felt emotion that emanates from Owens poetry (Gomez 92). So...

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

French journalists are less aggressive than their American counterparts. They tend to listen quietly and not contradict politician...

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

time, they would not have existed later to be re-privatised (Currie and Cubbin, 2002). The pattern of nationalisation begins in ...