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Essays 511 - 540

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

The Use of Leading Indicators to Project Demand in the Housing Market

in 2008 of 1.2%, the recovery is expected to continue into 2009 when the GDP is expected to grow by 1.7% (Office of Economic Analy...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Launching a New Product

the face of competition, if it is a niche market product it may be difficult to reach those who will be interested in marketing an...

Definition and Explanation of Economic Concepts

on the decisions and behaviour of those acting in the market. Segmented market A segmented market is as it sounds, the market is...

Evaluating Modern America's Oligopolies

focus of the investigation is on price competition in oligopolistic industries. White & McCracken (2006) reports on GM and other...

4Ps's of Toshiba's Tablet Personal Computer

Microsoft Tablet operating system designed fore this new generation of computers, the current version being Windows XP Professiona...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Venture Capital Valuation Case

return P/E ratio (a) 20 Net income at 5 years (b) 5,000,000 Total projected capitalisation at year 5 (c) (a x b) 100,000,000 Initi...

IT Use in Hotels; The Impact on Room Rates

al, 2000). The IT is being used with the aim of increasing productivity of the staff and enhance the revenues rather that to aid w...

Apple Computers

over to Mac systems, the ability of Intel chips to be used in iMacs has also helped the movement as well as the increasing realisa...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Designing Research

of information followed by the creation of new data directly concerning the shop. 2.1 Secondary Research The research sho...

Ben & Jerry's From a Microeconomics Perspective

every day!" ("Ben & Jerrys"). It also is a good corporate citizen: "Long considered one of the countrys most socially conscious co...

Role of Faith/Cry, the Beloved Country

of Western superiority, is the only correct view. By this novels end, it is clear that what Price calls "faith" is rather cultur...

How Economic Affects Modern Day Business Management

is rare and usually requires that they have an effective monopoly, where there is only one firm, are or are acting in concert as p...

Questions on Microeconomics

demand for the crisps by an additional 30 million this will impact the supply and demand equilibrium. c.1 This means that there w...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Ryanair Future Strategy Determination

One of the companies that has emerged in the UK and Ireland as an important company is that of Ryanair, the first mover low cost a...

Market Structure and Effective Uses

Sundem and Stratton, 2002). It is unlikely that a product in the maturity or decline phase of the product life cycle will sell at...

Corporate Value and Capital Structure's Impact

great many models have been developed that seek to determine what a share price will be and how it is assessed. These may refer di...

3 Student Questions on Tiptree and Secure Ltd. Answered

of the costs each year that will be incurred. For this we will use the inflation rate given and increased the first years amount b...

3 Student Questions on Company Valuing Answered

conservative valuing tool. The model is best used when there is a stock that is making regular dividend payments, but it can be u...

A Shopping Experience Online

photographs that sell Prada bags ranging from the 100s to 300s. One example is one that is advertised as being a new arrival for t...

Overview of a Hospital's Reduced Rate Prescription Drug Plan

to bring a new drug to market, and the developer has patent protection only for relatively few years. To recoup its investment in...

Case Study of Phil's Classic Cars

asset values we are also assuming that the depreciation of the capital assets that has taken place has resulted in the current val...

Questions on Investment Calculations Answered

C and D. The next question is to look at the returns expected from a range of portfolios. We will assume that the portfolio is equ...

2004 and 2005 Increased Gas Costs

(Scherer, 2005). Yet, in looking back, the price had exceeded two dollars per gallon in May of 2004 (Hagenbaugh, 2004). People hav...

Southwest Airlines' Economic Indicators

worldwide as passengers expressed fear of flying as never before. Southwest suffered less than most in the short term. Alw...

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...