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Essays 151 - 180

ARTICLE REVIEW - CONSUMER BEHAVIOR AND PRICING

regardless of price (Thilmany et al, 2008). The authors are onto something here that is quite right - price is not...

SEGWAY, PRICING AND MARKETING

2006). However, at $5,000 the Segway is not a cheap product. Its out of reach of all but the upper middle class to wealthy populat...

Knowledge Management, Topps Tiles and the Price of Wheat

This 22 page paper is written in 3 parts. The main part of the paper discusses the concept of knowledge management, looking at wha...

STARBUCKS AND COST ELEMENT OF PRICING DECISION

there is any outstanding debt, the interest on that would also be a fixed expense. The variable costs, on the other hand,...

IMPACT OF OIL PRICES ON THE AUTOMOBILE INDUSTRY

One of the culprits of all of this change involved spiking oil prices, which led to an increase in gas prices at the pump. This, i...

DYNAMIC PRICING AND AIRLINES

a date of expiration for the seats (once the airline flies, if a seat is empty, it stays empty). Furthermore, capacity is fixed in...

Issues Concerning Price Elasticity

and supply side economics. The way in which supply and demand meet can be seen as the determinants of price and the equilibrium th...

Avril Hotel Pricing Strategy Case Study

(this means the percentage change in the number bought if these are from historical figures), which is then divided by the bottom ...

Wal-Mart and Low Prices

The article discusses a little more regarding the profit numbers, and then illustrates that the year of 2008 was a year where cons...

McDonald's Pricing

of McDonalds and 20) Analyze the pricing strategies and tactics followed by McDonalds Formerly the undisputed leader in the...

PRICE DISCRIMINATION AND THE AIRLINE INDUSTRY

2007). After analyzing the costs and markets, the authors came to the conclusion that there was more of a monopoly effect in the a...

Add On Pricing Model Assessment

to buy. If they do not make a purchase they are assumed to gain zero utility, giving no motivation to refrain form making a purcha...

Price War in 1983 Quebec and Guarding the Flank

be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this manner...

3 Articles on Transfer Pricing Reviewed

the home country corporate tax is 60 percent (Davidmann, 1996). However, in the case of transfer pricing, the home corporation can...

An Overview of Fuel Pricing Factors

moves" (Khaleej Times Online, 2004). In the case of the United States, the nation relies on oil remaining stable in order to suppo...

Sonic Hand Held Computer Pricing Strategy

where process such as this are often seen. There may be same difficulties in using this type of pricing (Kotler, 2003). Penetrat...

Hospital Pricing and Marketing Ethical Issues

employers are increasing employees portion of premium payments or ceasing to contribute anything at all. Many employers have ceas...

A Case Study of Autonomy, Price Transfer, and Decentralization

if the organization is really going to maximize its performance and coordinate the efforts of the different divisions, there needs...

Demand and the Effects of Price Elasticity

decision to be made. The calculation loos simple, but there are many influences that need to be understood. However, there are m...

Pharmaceutical Industry, Prices, Returns, and Generic Drugs Competition

or tested will never make it to market due to ineffective results, the development of side effects or other influencing criteria. ...

Questioins Relating to Capital Asset Pricing Model

When we apply the CAPM there is a simple formula, this is where E(R) is the rate of return that is expected on any single stock, r...

High Priced Jackets, Branding, and Ethics

Compassion: We will remain aware of the needs of others and act to meet those needs whenever possible. We will also minimize harm ...

Alma Products and Pricing Considerations

of 10,000 charcoal starter products. Though the fabricator quoted a unit price of $3 for 10,000 pieces, it also would charge a $1...

Alma Products and How to Find the Right Price

for Alma, this meant that it would need to sell all items produced in the first lot of 10,000 charcoal starter products. Though t...

Capital Asset Pricing Model and Beta

comparison of risk and rates of return to the overall market (CAPM, 2000). The entire technology sector all but crashed in ...

Overview of Consumer Price Index

inception of the CPI, it has been comprehensively revised on six different times to take into consideration updated samples and we...

IPO Pricing, Firm Valuing, and Capital Structure

take place in several ways. For example, the calculation of the cost of equity and the cost of loans and debt which is then calcul...

Toy Pricing Strategy for Wal Mart

slash prices to entice customers to come through the doors. The consumer expects lower prices and relatively adequate service in t...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Causes and Effects of Increased Gas Prices

Now we are placing a portion of that blame on the damages that have been sustained in the recent hurricane by our domestic oil ref...