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Essays 61 - 90

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

IRA Actions in Great Britain and Terrorism

are made define an abstract concept, there will always be some groups who are able to find exceptions to the definition because of...

H.J. Heinz Corporate Strategy

In seven pages this paper examines the H.J. Heinz company in a consideration of its increasing number of products, UK's popular ca...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Marketing Hi-Tech Products and Services

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

Marketing Plan for a New Product; Solar Powered Air Conditioning

due to environmental conditions, in other areas it may be desirable but not essential. Globally there has been seen an increase in...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Acme Foods' Alteration of the Process of Product Design

of Acmes product. Lunchables(r) have been available for years, and many Lunchables(r) customers will pick up several of the kits ...

Environmental Analysis for the Aqualim

that there were roughly 7.4 million households in Australia in 2005 (Australia Bureau of Statistics, 2005). This indicates that th...

The Marketing of New Zealand

campaign has been focused, even during the global recession when international tourism tends to stagnate or decline. For example, ...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

Inferior and Superior Products and Demand Supply Market Equilibrium

In five pages inferior and superior products are considered in terms of how demand supply market equilibrium conditions apply to t...

Product Development by Food Companies

In five pages this paper considers whether the development of products by food companies should be different than other industries...

Using Animals in a Therapeutic Setting

In six pages research literature that applies pet therapy to assisting children in the classroom to reduce verbal aggression is ex...

Pets.Com and its Demise

In seven pages this paper examines the surprising demise of the Pets.com online pet store in a consideration of what might have ha...

Nursing Home Environment and Pet Therapy Programs

In five pages this paper examines the benefits of pet therapy in a nursing home setting in terms of memory stimulation and positiv...

Product and Financing Outline for a New Peruvian Restaurant

complement the food and drink as well as provide a further source of differentiation. By looking at the experience and tracing thr...

A Case of Variable and Fixed Costs - Assessing Contribution and Breakeven Points

as the lease or rental costs, these remain the same regardless of production level. Overheads also include costs such as utility b...

Pet Therapy for the Elderly

topic has been anecdotal in nature, therefore, Banks and Banks (2002) designed a study utilizing pet therapy, or as they term it, ...

Army and Air Force Exchange Services Product Mix and Advantage

families with the opportunity to have and use the same items and the same brands available to civilian families. It includes thos...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

iTunes

able to gain a first mover advantage and held majority of the market for MP3 player sales (Thompson, 2007). The initial approach w...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Kudler's Checkout IT

to any electronic information system. Kudler will need to identify all potential risks and take steps to mitigate those risks. T...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

New York City and the Problem of Animal Overpopulation

companion animal overpopulation in New York City is readily apparent. Many people, and especially animal lovers, do not see a pr...