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Essays 31 - 60

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Information and Issues Pertaining to SKB

In twenty pages this paper examines SmithKline Beecham Pharmaceuticals in an overview of its financial performance and industry st...

Pharmaceutical Industry of Japan

In ten pages this paper discusses drug development and issues including research and birth control as they relate to the pharmaceu...

Government Price Controls and Their Impact Upon the Pharmaceutical Industry

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

Prescription Drugs' High Costs

In five pages this paper discusses prices in the pharmaceutical industry in this consideration of high prescription drug costs wit...

Issues Involving Pharmaceutical Liability

In twelve pages this paper discusses liability law as it pertains to the pharmaceutical industry with specific cases and problems ...

Pharmaceutical Industry and Drug Pricing

argued that marketing strategies within the pharmaceutical industry will not be diverted as it will present inspired methods in or...

Pharmaceutical Companies, Globalization, and Mergers

In fourteen pages this paper examines the pharmaceutical industry as it becomes increasingly immersed in globalization and an envi...

Australia and the Regulation of Prescription Drugs

In five pages this paper discusses how the government of Australia is involved with the pharmaceutical industry in terms of prescr...

Tutorial on the Pharmaceutical Industry

using alternative treatments. Industry Description [Tutorial: Even focusing on the workforce within this industry, a basic overv...

Global Economy and Health Care

is the best product, [healthcare providers] will just use a cheaper product, and then if it doesnt work, theyll go to your product...

Big Pharma Exposed

grew from an average of seven in 1993 to an average of eleven in 2000 to an average of twelve in 2004 (Critser, 2007). At the tim...

Publics Served, Public Opinion, and Pfizer Inc.

and it sells Zantac under the Warner-Lambert name, another acquisition (Hoovers, 2002). It was Warner-Lambert who manufactured Lip...

Career in Pharmaceutical Sales

just came on the market. This paper will demonstrate that this difficult career can be rewarding as it provides a worthwhile livin...

Analyzing ImClone Systems

The drug that ImClone hopes to hang its hat on is Erbitux, which was developed to target and block Epidermal Growth Factor Recepto...

Business Cycles and the Pharmaceutical Industry

demand and unemployment. When Ronald Reagan entered office, he initiated his famous "supply side" economic theory with its "trickl...

Pharmaceutical Manufacturing and Rising Cost Management

drug can work under "ideal" conditions rather than a real-world environment, tend to take place in controlled artificial environme...

Outsourcing and the Pharmaceutical Industry

to expand their capacity for research and basically, to increase their overall productivity (Borchardt, 2000). The analysis fram...

The Pharmaceutical Industry, Globalization, and New Product Development

caused a greater demand for information, as well as product. That information is made available through the increased and strategi...

Pharmaceutical Industry and Involvement by the Government

In six pages this paper discusses the pharmaceuticals industry in terms of increased government regulation with Glaxo Wellcome's A...

U.S. Pharmaceutical Industry and Image

the cost and regardless of who pays for the care that individuals receive. Though grossly oversimplified, the skeletal structure ...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

Pharmaceutical Industry and European Think Tanks

care issues will explore the relationship between European think tanks and the multinational pharmaceutical companies, specificall...

Pharmaceutical Industry Marketing Environment

marketing within the pharmaceutical industry: Social and cultural forces/consumer behavior. Factors to be considered include: * Th...

Ethical Issues of Pharmaceutical Development

than obligations to the government; second, "the distinction between therapeutic and nontherapeutic research is taken to have mora...

TERATECH, CRM AND COMPETITION

the salespeople, not to mention the third-party vendors who might be involved with the manufacture and distribution of the product...

Leadership Project Plan

school and through friendships. The student has been involved in the pharmaceutical industry in the past and likely knows many peo...

“Generation Rx”

do, in fact, demonstrate an phenomenal increase over time in the number of prescriptions that the typical American uses. This num...

Partnership Between WHO and the Pharmaceuticals Industry

In fifty pages this paper discusses the necessary collaboration between the World Health Organization and the pharmaceuticals indu...