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Essays 181 - 210

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Dr. Henry Morris' The Long War Against God

the theory of evolution was introduced by the snake in the Garden of Eden. Lastly, and more importantly, Dr. Morris presents Gods ...

If Aristotle Ran General Motors by Tom Morris

just that mapping of reality that corresponds to the way things are" (25). Of course, many great philosophers, such as Descartes, ...

The Brothel Boy and Other Parables of the Law by Norval Morris

cars during the 1970s. But while for many of the terrible crimes committed the severity of the penalty would not have mattered, it...

The Middle Ages by Morris Bishop

part of the agrarian economy (Bishop, 1987). As this brief synopsis of the beginning of Bishops test indicates, the beauty of t...

Beaux Arts Architects William Morris, Labroust, and Frank Lloyd Wright

In five pages this report considers how Beaux Arts architecture was mastered by Frank Lloyd Wright in terms of environmental harmo...

The Naked Ape by Desmond Morris

The behaviors that human beings exhibit toward courtship, pair bonding, mating, and raising young are far more complex then those ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

PROJECT CASE STUDY - CARLY AND MORRIS

with Carly, as she never initiated a talk with Morris). Or they may not feel as though they have a safe outlet in which to vent th...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

The Importance of the Assurance Role of the Auditor

the annual accounts is to present the financial performance of the company for the last year, with the main stakeholder group bein...

The National Railroad Passenger Corporation

The Inspector General for the National Railroad Passenger Corporation is a separate and independent organization. Its purpose is t...

Fraud in the Court

Inspector generals investigate and audit departments or agencies to detect and prevent fraud, waste, abuse, and corruption. This p...

The Master's Prepared Nurse: Competencies in Health Care

"benefits and burdens of... treatment", helping patients to "understand their prognosis", and emphasizing the importance of patien...

Evaluation Forms and the Assessment of Competencies

is the best way to evaluate competencies and to provide necessary feedback to supervisors and staff. Supervisor Competencies Eval...