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Essays 481 - 510

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

The International Position and Strategy of Unilever

way that the firm markets itself and deals with competition. * Assess marketing strategies of the firm. 1.2 Justification for the...

Strategies and Tools for Increasing Innovation in a Firm

with the knowledge of where it wants to be, the way it wants to compete and the way that the objectives will be reached. However, ...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

How Does Southwest Airlines Compete?

an airline which offered the lowest possible fares and would get people to their desired destinations. The idea was that if could ...

Strategies for Starbucks, Amazon and Southwest

product may be a variant ion the existing beverages offered; for example a new type of frapachino, or something to join the recent...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Project for Enhancing a Medical Service Web Site

challenges and the practical elements such as resource requirements. The final aspects will also be presented to support the propo...

STRATEGIC FINANCE QUESTIONS

issuing debt through the sale of bonds. There are, of course, advantages and disadvantages to doing both - but they bring temporar...

Strategies for Lesson Planning

be able to apply them outside the classroom. Prior knowledge is has a great deal of influence on how a student interprets new know...

Water Quality Lesson

river and classroom activities. The first activity has the teacher explaining to students what macro-invertebrates are. They can s...

Change at Nissan

change is likely to see resistance and the potential for failure increases. It is only when resistance to changes overcome that a ...

KUDLER FINE FOODS -- STRATEGY

In this paper, the writer has been asked to develop a plan with recommendations to help Kudler Fine Foods solidify its customer ba...

A Suggested Improvement for Human Resource Strategies at Microsoft

the IBM Center for The Business of Government (2002). This puts forward a seven step model which is cyclical which note only expla...

Strategies for Risk Management

: Risk Management Strategies, cont. After identifying potential risks, a plan to mitigate the risk is needed The plan is pre-emp...

Negotiating and Pre-Planning

a need for material focusing on the planning aspects of negotiation strategy. Over the course of the paper, a four-step strategic ...

The Problems of Tourism in Dubai

The tourism sector was developed as part of the diversification strategy in Dubai. The writer looks at how and why the plans have ...

Case Analysis of Intersect Investment Services and Strategic Planning

company. To grow and to sustain the new growth, the company needs to add new customers, retain the existing customers and at the ...

A Case Analysis of Fax International

begin deregulation of the telecommunications market. At the same time, the United States and Japan have negotiated an agreement k...

Business Plan for Cannondale Bicycle Company

same products and the same market and just increasing sales of bikes and accessories to that market. This is a difficult strategy ...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Strategic Planning and Behavioral Observation

to participate in activities he enjoys; * Ability to make transitions, even if he has some difficulty in the process; * Ability to...

Corporate Plan of Global Strategy and Early Internal Resource Assessment

into Europe. The companys history has been to scout out prime locations where their product is expected to thrive and then capita...

IT Project Task List and Risk Management Plan

old systems to new needs, but Acme Hospital appears not to be hindered by this affliction. It fully expects to acquire all new ha...

Case Study of a Start Up Company

Helen and then Two Tune and Nuts would each own 17%, this add up to 100% but there were also other plans, such as issues shares to...

UK Basketball Center Marketing

how this should be marketed a number of tasks were to be undertaken, the following report is based in the results of the tasks. 2...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...