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Essays 481 - 510

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

The Independence of the Central Bank

way the internalisation of costs for riskily lending is forced onto the financial intermediaries. This creates greater efficiency ...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Global Oil Market Overview

who invest in the oil industry get a fair return on their capital (OPEC, 2003). Here the stability that was not present pri...

Place of UK Loyalty Cards

grocery chains in the US avoid the use of such loyalty programs. In the United Kingdom, most of the leading grocery chains have a...

Ancient Rome and the Law on Contract of Sale

in fact, can indeed comprise a valid contract of sale. Contracts of sale can also be either absolute or conditional. Whatever th...

Coca Cola Financial Analysis

0.65, again just slightly under that of the sector (Yahoo Finance, 2003). In the short term, as the stock is easily saleable, this...

Investment in Delta Airlines Assessment

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

Australia's Investment Property Market and Macroeconomics

In looking at the impact of investment housing we have to look at the driving factors, what it has been that has made property suc...

Questionable Practices and Excess Income

of net assets may be indicative. These may be seen to increase by the level of any decrease in the amounts outstanding, so we are ...

Product Life Cycle Marketing

the way that it is seen, this will need the launch campaign were there is the use of association marketing, making use of aspirati...

Assessment of Value Creation

the values that may be gained. If they were not then these were tools which could have been used. The first tool...

Evaluating Websites for Purchasing Books

books. Thus, Barnes & Noble appears to be the best choice as far as money is concerned. Barnes & Noble is by far the most popula...

Operations Management and Small Business

is costly and too little results in lost sales and a decline in customer goodwill. It is not easy to calculate the amount of inven...

A Park Slope in Brooklyn Overview

have a particular profile that includes a median age of 37.3 years, half of which are single person households ("Brooklyn," 2004)....

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

'Free' Women in Saint Joan by George Bernard Shaw and A Doll's House by Henrik Ibsen

he looked at the possibility that a woman, finding herself in a loveless marriage and living a life as an overprotected wife, was ...

Stadium Security and Honeywell

systems are interconnected on a single network. The Honeywell network consists of a "structured cabling system for voice and data...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

Economic and Business Impacts of Shoplifting

and most often, it is the amateurs who are most often caught (McGoey, 2003). There are different kinds of professional shoplifter...

Proposed Acquisitions Accounting

appears this has been assessed at 1.2 million, if the figures give above are in thousands, which appears to be the case (the stud...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

Overview of VoIP Technology

traditional telephone companies (VoIP). The development of this market has a umber of supplier, such as VocalTec, 3Com, Cisco, a...

Analysis of Nike

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

Questions and Answers on Issues Pertaining to International Marketing

on a specific product, rather than trying to produce many products for which it has no resources. This would end up being a more c...

Health Care Economics and the Impact of Medicare

with advancing age. Care providers cannot set lower fees for uninsured individuals and then penalize the insured and their insure...

Market of Frozen Desserts

most countries, but if we look at the United States and remember that this is the largest economy in the world then it would make ...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...