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Essays 271 - 300

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

The Benefits and Problems Associated with a Free Market Economy

associated with this type of market, in markets where there has been regulation which have subsequently seen deregulation or liber...

Aqualisa Case Study; The Quartz Shower

water pressure, which when resolved required the insulation of an additional shower pump, and temperature control. The showers, wh...

Lessons That May Help Smith Systems Consulting

et al, 2004). The plan did not go as expected as the firm over positioning itself, the marketing if the quality and the premium po...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

Plan to Win at Merck

to be minimized by assuring that plans are very clear and that there is a recognition of the interdependencies between the differe...

Merck Case Study

extensive damage to the company on its reputation and its financial performance. The structural considerations may be argue...

Gardasil Vaccine/The Debate

young girls to become promiscuous (Gulli, 2006). These groups emphasize that abstinence is the best protection against sexually tr...

MIS at Merck

is that of product information. This process may lead to increased value in the company. The idea is that the ability to...

International Development and Business Ethics

In twenty one pages international development is discussed regarding major issues and the ethical questions that inevitably result...

Merck and Strategic Planning

In five pages this paper discusses strategic planning and decision making in a case study of the Merck pharmaceuticals company. F...

Organizations and Currency Risk Management

of the world. It found a foothold during the early 1980s, however, and its record-breaking rise during that period resulted in an...

Corporate Currency Risk Management

global, 1997; p. 87). Private capital movement increased at much the same rate. In 1990, about $50 billion in private capital fl...

Should Merck Licence Davanrik?

trials,. This has limited the firms opportunities in terms of raising more equity, and has placed LAB Pharmaceuticals in a difficu...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Social Problems, Social Conflict and “Humanistic Theories

This paper examines social problems' causes and effects from a theoretical perspective in five pages....

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

EBay and the Problems in Asia

is dealing with the Asian markets. When looking at China as an example some of these problems may be easier to assess. The strat...

The Latest Pharma Merger

and the layoffs, Pfizer will gain economies of scale through savings (Armstrong, 2009). Estimated profit for the next four ears is...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Is The Broad The Variety Of Choice The US Consumer Market A Good Thing?

efficiency within the market. The ability to offer choice and differences can also be seen as a core foundation and the concept of...

TIC Real Estate Developers Problems in Georgia and Possible Solutions

in the service, and identifying what is wrong to develop an intervention strategy. A tool that has been developed to look ...

Case Decision Making

this model, it is seen as being objective. However, it is possible that input data may be subjectively influences, the processes a...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Reading Whybrow: America's Illness

Adam Smith and his ideas of economics. Smiths theory of economics "is firmly grounded in the biology of human behavior" (Whybrow)....

Management Information Systems - Pfizer

company do a lot of graphical work, a lot of number-crunching, a combination or what? If the company performs a great deal of grap...