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Essays 61 - 90

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Profit Motive and the Destruction of Health in "Food, Inc."

determined to adopt sustainable practice, more attention than ever is being leveled at what we eat. Some experts believe that ther...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Avon

more than 10,000 representatives selling more than 117 different products (Avon, 2008). International operations started with the...

Launching a New Product in International Markets; a Product Plan

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

SLP 5 - Comparing Time Warps 2 and 3

that while the buyers were interested in the technology, they were also sensitive to price changes. By reducing the price the dema...

The History of Microsoft

Harvard, and Allen enrolled at University of Washington, only to drop out and work at Honeywell (Lesinski, 2006). It was 19...

Dell Inc.

country (Dell Annual Report, 2000). This company has achieved some amazing results, by 2000 the company was selling $50 million a ...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Business and the Creation of Value

to be made up of push factors and pull factors. The pull factors may be seen in the attraction that new markets hold, such as new ...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

Apple; Background and SWOT Analysis

soared and Apple lost their first mover advantage. However, Apple did fight back and developed new sources of differentiation. ...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

Case Study of Handspring

to look at the figures on an annual basis, not only on a quarterly basis in order to assess the progress. The first measure is t...

Case Study of Eastern Power Company

allowing bill payment online as well as facilitating complaints or communication with customer services by e-mail. However, these ...

A Discussion of BMW

2005). 2. Recent article Taylor reported an interview with Helmut Panke, Chairman of the BMW Group. Panke, who has been chairma...

Low Calorie Ice Cream

different countries, with countries such as the UK, France, the Netherlands, Belgium and Denmark showing the high growth rates in ...

Monsanto as a Global Company

good ideas but failing to capitalize on those ideas. It would prove to be quite sound, however, and even visionary. In order to ...

Tootise and Hershey Compared

these, which became known as the Tootsie rolls came from Hirshfields young daughter who at the age of five coined the name as a ni...

Strategic Analysis of John B. Sanfilippo & Son

JBSS is a major processor, marketer and seller of nuts and nut products, including the Fisher Nut brand. The writer examines the c...

Analysis of Creative Technology Ltd.

developed a strategy of meeting market needs by customising and adapting technology starting out by the creations of PCs that were...

A Culture for Innovation at Apple Computer

environment in which innovating and creativity will flourish (Armstrong, 2001). Anyone who knows the history of Apple knows that...

New Product Development

many examples, However the first issue needs to be the consideration of how the product may meet demands and also of how it may be...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Promoting the Use of U.S. Tobacco in the International Market

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Marketing Plan for Blue Breeze Wind Park

will loo at entering the current market with the ability to provide market demands that are not currently provided by other suppli...