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In twenty three pages this paper discusses how the Internet has been used to promote dance. Seventeen sources are cited in the bi...

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

In eleven pages this paper discusses how hedging to enhance profits or reduce dealing risks may be used by international companies...

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

cultural influences. Looking at the background of both these countries there are similarities and differences which will help plac...

the Indian commercial environment. Tata Motors is has been able to develop and builds vehicles for the local market, benefiting ...

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

strategy it is necessary to examine the company in its external and internal environment. This can be undertaken using a number of...

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

to issue a condemnation against the actions. On October 5th, the "UN Security Council unanimously strongly condemned the Syrian ar...

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

performance and volunteer activities, all of which enrich student life. NYIT (2006) has a long history of recognizing the posi...

certainly undergone some dramatic shifts ever since the first blows of the recession were landed in 2007, and several major car ma...

and the way in which markets can be divided in terms of market share/growth and the cash usage and cash generation. This helps to ...

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

The writer compares and contrasts the potential use of the US stock exchange and the Chinese stock exchange for aiding American co...

existing business environment (Thompson, 2007). The accuracy of this model depends on the quality and accuracy of the input inform...

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Innovation is like fashion trends, they go in and out of favor. When times are good, innovation is promoted, when times are bad, i...

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

very inception of the country. The fact that many Americans of that era found the idea of Washington being made king appealing ind...

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...