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Essays 271 - 299

Hotel Marketing Segmentation

agents have fallen on rather hard times in the last years of the 1990s. As organizations began downsizing in the late 1980s and c...

Home Depot Customer Service Management Case Study

The stores also offer numerous "free in-store clinics for honing home improvement skills as well as design and decorating consulta...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Belize as a Hospitality Market

percent of those over the age of 15 can read and write (Belize 2008). Tourist Accommodations Superficially, it could appear...

Strategic Hotels and Resorts

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

JETBLUE AIRWAYS AND DIVERSIFCATION

JetBlue has), a reputation (which it also has) and a decent brand name, which is something the company already has. The costs asso...

HOTELS AND RECESSIONARY ECONOMY/DISCRIMINATION AND LOSS OF AIRLINE PASSENGERS

But a downturn in the economy can definitely hurt the hotel business. In a recession, people dont travel as often (in the...

Could Diversity Management Add Value to The Hospitality and Leisure Service Sectors?

The writer examines the idea that increasing the level of diversity management in the hospitality and leisure industry may help t...

The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of custo...

Product and Financing Outline for a New Peruvian Restaurant

complement the food and drink as well as provide a further source of differentiation. By looking at the experience and tracing thr...

Marketing Mix Articles

The writer locates and discusses four different articles that deal with the different elements of the marketing mix, also known as...

The Hotel Industry and the Importance of Human Resources

science of human resources is critically important. For this reason, Hilton Hotels and Resorts, an international chain of high qua...

Service Quality and Process Improvements: A Teaching Case Study

conjunction with the context information provided in the case to draft a solution. In doing so, they often take the part of a "cha...

9-Cell Model on Pepsico

this makes the future bright for PepsiCo. Assessment PepsiCos ranking at the top of its...

Balancing Loops and reinforcing Loops in the Service Industries

1 Figure 1 Balancing feedback loop In this loop it is possible to see how if there is an improvement in the quality of the servi...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Lester Electronics Case

has contacted the board concerning the matter in order to arrange a telephone conference to assess the issues. The offer that has ...

Arthur Hailey and his "Hotel"

know what hes doing in the room, Milne thinks fast, pretends to be drunk, and insists that its his room: "This s 614?" he slurs; t...

Total Quality Management

talking about a systemic approach to total transformation leading to continually improving quality. While we cannot outline the 1...

Accounting Services’ Computerization and How the Industry Has Changed

in the New Millennium). Computerized records not only eliminated the constraints imposed by these paper reports generated only at...

Diamond Enterprises Consultant Report - Tipping vs Service Fee

said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their ser...

Hilton and Asda

different demands in the consumer market. However, as well as the numerous differences, in business terms there are also a number ...

Circular Flow of Goods; A Case Study

sector in the form of assets and labor which provides the revenue which supports the consumption of households (Scott and Derrick,...

Ethics for Business Research

to be research subjects; the difference was that in this case they were aware of the risks and the processes they would be subject...

Budgeting Process and Uses

year. The sales department needs to be the most accurate in its forecasting for the future, for all other departments needs will ...

Case Study on a Financial Investment Services Company Transforming to a Customer Intimacy Approach

a change that will change the company around from its falling performance over the last few years. Problem Solution [Student, Im...

Restaurants and Service Interaction

be turned in advocates and disciples (Kotler, 2003). This does not replace the attention needed for the tangible aspects, but comp...

Hospitality Industry and Safety

enjoy themselves. They do not want to worry about safety, which is why the industry must prevent the worst from happening. This ta...

Case Study Colleges Cut Budgets

This essay focuses on a case study entitled, "The new normal: Senior student affairs officers speak out about budget cutting." The...